Jonatan Egholm Keis directs a beachside epic for James McMorrow & Rudimental collaboration on Be Somebody. Shot across various locations in Denmark, the video represents a crumbling relationship through abstract vignettes and choppy, intense edits. Visualising the upbeat music through frenetic movement, we see a couple ride a motorbike at dusk, freefall down sandy dunes and have fiery, heat-of-the-moment arguments, whilst backdropped by dazzling landscapes. There might not be much of a narrative, but the concept is all the better for it - and DoP Robin Holtz ensures that every frame is a worthy still image in its own right.
Rob Ulitski - 19th Apr 2021