Rob Ulitski - 14th Apr 2021

Thibault-Théodore directed a sensual and subversive promo for the iconoclastic French singer Yseult. 

The video for Bad Boy, which came out late last year, explores eroticism, beauty and surrender in genuinely breathtaking fashion. Rapper Ichon co-stars as Yseult's partner in an affair which involves different aspects of fetish practice in sexual life, the video bares all in both a physical and emotional sense, and is handled with due care by the director. 

Beautifully shot by DoP David Foulkes, the cinematography feels very much traditional in its technique, but contemporary in its boldness and attitude. And it all leads to a staggering moment of artistic expression and trust by Yseult in the final section of the video.  

Translating raw emotion into a true piece of art, the creative team have pulled off a wonderful project that elevates the downtempo track.

PRO Credits


Executive ProducerReda Ait
1st ADValentin Peoc'h
Director of PhotographyDavid Foulkes
1st ACManon Delville
2nd ACMicaela Albanesse
SteadicamSacha Nacéri
GafferBlaise Basdevant
Director's RepresentationBirth Productions
Other creditsAssistant Gaffer : ANTHONY CORNIL Metteur en scene : NICOLA SCARLINO Directeur de mouvement : NICOLAS HUCHARD Expert Shibari : ALEX AKA. DIRTY VON P Stylisme : KEVIN LANOY Designer : ELIF STUDIOS Maquillage : CYRIL LAINE Cils : ANTOINE DUGRAND Cheveux : KANYSA HAIR Assistant de production : ADELINA BICHET ELZEY Assistant set design : ACHIRAF DJAKPA Assistant set design : AMIN BIDAR Assistant stylisme : ELIE MERVEILLE Opérateur analogue : MAELLE JOIGNE Post-Production REDA AIT Montage : CHEYNE TILLIER-DALY Etalonnage EUDES QUITTELIER Flammes : AURELIEN TEURLAI Sous-titres : BAPTISTE COUSSAU Crédits mode : AREA – LUDOVIC DE SAINT SERNIN - MEYER - ELIF STUDIOS - WILLIAM THERON – LOUBOUTIN - GILLES ASQUIN –ROMBAUT

Rob Ulitski - 14th Apr 2021

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