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Au Ra 'Dead Girl' by Elliott Gonzo

Rob Ulitski - 30th Mar 2021

Au/Ra takes 3D form in the spectacular promo for Dead Girl, directed by Elliott Gonzo. 

Opening with a kick of nostalgia - in the form of a dial-up modem sound and an intro reminiscent of Evanescence's Bring Me To Lifewe see the artist jump from a skyscaper, before leading an army of people through a dystopian city. 

The title Dead Girl is a metaphor for feeling like an outcast, and the environment a reference to the isolated conditions we are currently living in. 

The gritty, decaying cityscape, paired with futuristic washes of neon green and holographic effects, create a dichotomic aesthetic straight out of a video game, whilst the craft of the world and characters is absolutely breathtaking.

A true visual feat, the stunning concept is paired with an important message, acting as a symbol of hope and empowerment for lost individuals across the globe. 

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Rob Ulitski - 30th Mar 2021

Tags

  • Animation
  • CGI
  • Performance
  • Pop
  • Video game
  • Neon
  • Futuristic
  • Dystopian

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Credits

Production/Creative

Director
Elliott Gonzo
Producer
Tom Abbosh
Production Company
Another Footnote

Camera

Director of Photography
Elliott Gonzo

Agent

Director's Representation

Commission

Commissioner
Elena Argiros
Label
Sony Music

Misc

3D Artist
Ben Dosage
Creative Director
Ben Dosage

Other credits

Character Artist

Jean Zoudi

Houdini Artist

Luis Fos

Mocap Performance

Olivia Brady

Rob Ulitski - 30th Mar 2021

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