Production Coordinator

Elena Argiros

Teenage love fails to run smoothly in Ethan &amp; Tom's excellent take on a high school musical for Tendai.A frosty moment between Tendai and his girlfriend - played by&nbsp;Sephora Parish - is played out in the halls of a London school, in a series of well-crafted sequences that involve a sizeable supporting cast.It's of a piece with the directing duo's facility with experimental camera techniques, with a constantly moving camera, which ends up rotating around the couple.But this is also arguably Ethan &amp; Tom's most sophisticated video so far in terms of execution, with an element of dramatic tension and a proper pop video feel in terms of scale and look. A real step-up for the talented directing duo.

United Kingdom

Ethan + Tom

Theo Hue Williams

Academy Films

Ty Hack

Maggie Curwin

Fraser Rigg

Rupert Hornstein

Matt Allsop

Elena Isolini

Riaz Ahmed

Dolly Milkes

Connor Coolbear

Oliver Whitworth

Electric Theatre Collective

Kodak

Mouthpiece

Nicola Sheppard

Sephora Parish

Tendai ‘Ughh… Parent’s Evening’ by Ethan & Tom

tendai - Ughh Parents Evening

Candice Lo creates a joyous moment of freedom with Olivia Dean, for the singer's delightful Dive.There's a charming simplicity about this video which strikes a chord with the mood of the song - and makes the most of Olivia Dean as a person and performer. And it looks like it was achieved in just two shots.Firstly, Olivia emerges from a village coffee shop, and conveys her blissful mood directly to the camera as she walks. Then it changes to a wide-open deserted beach. The camera flies free but still engages with Olivia, who now in full pelt, running towards the waves. You sense the joy is real, and that means everything.&nbsp;&nbsp;

Ella Marafini

Olivia Jessop

Simone Beyene

Candice Lo

Cara Mills

Connie Meade

Colum Ewart

Niomi Collins

Will Willis

Liam Reardon

Kane Klendjian

Shamara Roper

Emily Engleman

Leah Burton

Final Cut

Megan Lee

Soul

Olivia Dean 'Dive' by Candice Lo

Olivia-Dean--'Dive'-by-Candice-Lo

<h3>In the latest of our new series asking British music video-makers about their experiences last year and thoughts on the coming year, we talk to Elena Argiros - Head of Music at Academy Films.</h3>Elena reflects upon 2022, the year when she crossed over from label side with Sony Music to production with Academy - and her hopes for 2023, including more concepts, comedy - and a yearning to see more video briefs for classic songs.&nbsp;&nbsp;&nbsp;2022How would you describe last year in a few words?&nbsp;Lots of change, lots of fun!&nbsp;What was your favourite project or projects you worked on last year?&nbsp;I’ve loved working with Ethan &amp; Tom. Their live film ‘Bad Day At The Office’ for Jeshi was a really special project to be a part of.&nbsp;We had a screening for it’s release in the Everyman Cinema - a real rare treat for a video.[vidtoken data:0]Above: Jeshi's Bad Day At The Office, directed by Ethan &amp; TomAny other project you enjoyed that deserved more attention, or went under the radar?&nbsp;It's a person rather than a project: one of our new directors at Academy, Candice Lo. Her short film called&nbsp;The Tinted Bloom&nbsp;(below) is a beautiful, brave piece of work. I highly recommend watching it.What were the best aspects of the job last year?&nbsp;The people! At Sony the creative team are like family, so working with them was unbelievably fun.&nbsp;And now over at Academy the team here have been a dream, especially the MV producer Cara Mills.<blockquote>&nbsp;I miss the concept-driven dance videos of the past.</blockquote>What were the most challenging aspects of the job last year?&nbsp;I’d have to say budgets unfortunately. I’m sure we’re not alone in that! It’s the classic main music video issue.&nbsp;Ever-changing shoot dates can be tough too!Best or favourite video or videos last year or so that you weren’t involved with?&nbsp;I love Ebenezer Blanche’s work. His video for <a href="https://www.promonews.tv/videos/2021/09/10/little-simz-ft-obongjayar-point-and-kill-ebeneza-blanche/72741" target="_blank">Little Simz's Point &amp; Kill</a> is amazing. Valentin Petit’s for <a href="https://www.promonews.tv/videos/2022/02/06/rosal%C3%ADa-saoko-valentin-petit/79831" target="_blank">Rosalia's Saoko</a>&nbsp;was brilliant too. And Fa &amp; Fon are really talented – I especially like <a href="https://www.promonews.tv/videos/2022/01/31/m%C3%B8-new-moon-fa-fon/74746" target="_blank">their videos with Mø</a>.[vidtoken data:1]&nbsp;Above: The Tinted Bloom, directed by Candice LoWhat were the trends (creative or otherwise) that you thought were most striking last year?&nbsp;It certainly feels as though we’re seeing a lot of performance videos and less narrative/concept driven ideas. I do enjoy a well-made performance vid but it’d be great to see more variety. I miss the concept-driven dance videos of the past!What was&nbsp;other cultural highlight (or highlights) of the year?&nbsp;I got really into Taylor Swift this year, when Midnights came out, which was a little unexpected.&nbsp;What a good album.&nbsp;&nbsp;Any other personal experience that defines 2022 for you?&nbsp;Moving from Sony over to Academy!<blockquote>I’m hoping for a more creative year than 2022 and a&nbsp;hunger for comedy again!&nbsp;&nbsp;</blockquote>2023What are you looking forward to in 2023 – both for work and for other parts of your life?&nbsp;I plan to do a&nbsp;boat tour in the Everglades to see an alligator. Not for work&nbsp;though!Have you set work objectives for this year and if so, what are they?To keep making videos for&nbsp;strong&nbsp;tracks! I’m very keen to not only work&nbsp;with the music video directors, but maybe get some of the established filmmakers over here like Seb Edwards to dip their toes into promo world again.Who are the up-and-coming talents that you think will break through this year – or at least deserve to be successful?&nbsp;&nbsp;Ethan &amp; Tom.&nbsp;We’re very proud of their recent MVA win with <a href="https://www.academyfilms.com/portfolio/wu-lu-ten" target="_blank">WuLu's Ten</a>. Candice Lo, our recent signing&nbsp;is really talented.&nbsp;And photographer-turned-director&nbsp;Katie Burdon’s short film Blue Tits is&nbsp;doing brilliantly. So more videos with all of them this year would be great.[vidtoken data:2]Above: Trailer for 'Blue Tits', directed Katie BurdonWhat is your prediction for the direction of the industry in 2023? And what will be the big trends for the year&nbsp;ahead?It already feels like a busy start which is brilliant. I’m hoping for a more creative year than 2022 and a little more hunger for comedy again!Any other comments about the current environment for music video production and music video creativity? What are the issues that we should be most concerned with?&nbsp;I’d love&nbsp;to see more creative risk-taking!&nbsp;We’ve had quite a safe couple of years in the industry – lots of traditional performance videos. I’m always keen to see a bit more humour, pushing the boundaries a bit. I loved AntsLive’s recent Number One Candidate&nbsp;video.I’m a little concerned that there’s a move towards quantity over quality with artists content, including official videos. But this is the current climate. So rather than fight against that, we need to keep pushing for quality and interesting ideas where possible! Great creative massively helps artists' campaigns. So I hope that is considered more;&nbsp;quality, not quantity!<blockquote>I’ve always felt that open-brief dance tracks can be brilliant opportunities.</blockquote>If you could ‘make a wish’, and reform or change the environment in which you work in one way, what would you wish for?&nbsp;I reeeeaally want to make some new videos for old catalogue tracks. I’ve seen that happen a little bit -&nbsp;Academy director Savanah Leaf made a great video for What’s Going On&nbsp;by Marvin Gaye (below) - and I’d LOVE for it to take off even more. &nbsp;Another wish would be a little more budget and lead time given to projects. We’re in quite a reactive period where if a track’s doing well - Tiktok can often drive this - suddenly the label need a video for it fast. Which is understandable. It would be great to have longer lead times on the development artists projects. But some labels are great at that already to be fair!&nbsp;[vidtoken data:3]Above: Marvin Gaye's What's Going On, directed by Savanah LeafWhere are the opportunities in the current environment?&nbsp;I’ve always felt that open-brief dance tracks can be brilliant opportunities! The 90’s was an incredible time for that. The good thing about the current industry is there’s a lot being made. Budgets are generally smaller but there are opportunities there for directors to make work if they’re hungry.Have you made any personal New Year resolutions? And if so, how’s it going?I have made some yes and I’m pleased to stay I’ve actually stuck to them…so far.• Elena Argiros is Head of Music at <a href="https://www.academyfilms.com/" target="_blank">Academy Films</a>. The music video roster is represented by <a href="https://www.mouthpiecerep.me/" target="_blank">Mouthpiece</a>.&nbsp;

State of Play: Elena Argiros, Academy Films

Jeshi-'Bad-Day-At-The-Office-(live-Film)'-by-Ethan-+-Tom

THE TINTED BLOOM

Bluetits Documentary Trailer - Academy Films, directed by Katie Burdon

What's Going On - MARVIN GAYE

Ethan + Tom direct a terrific 25-minute live film for Jeshi.Encompassing several tracks from his new LP Universal Credit, the video sees the artist in an empty office block, performing alongside musicians&nbsp;Tagara, Eardbuds, Wonky Logic and Loner Muaka.The live performances are creatively and intricately staged, and the guest musicians are interwoven into the concept by appearing as office workers, replacing computers and keyboards with their instruments.&nbsp;

Sebastian Chan

Ellie Rimmer

Isabella Culver

Ed Pearson

Rosie Owen

Chris Cole

Tamia Diaz

Tanmoye Khan

Tina Khatri

Because Music

Jeshi 'Bad Day At The Office' (Live) by Ethan + Tom

Ethan + Tom direct an introspective promo for Tendai's&nbsp;Time In Our Lives, where we see a man editing&nbsp;film on an old Steenbeck, taking great care of the material as he watches back the negatives and cuts with trained precision.&nbsp;A sense of yearning nostalgia is created by touching upon&nbsp;the physical traditions of moving image production, whilst hinting at a love story gone astray in a tender performance vignette.&nbsp;The video is refreshingly multilayered and clever in its concept, visualising 'time gone by',&nbsp;not only in a single narrative&nbsp;but by offering snapshots of near-antiquated technology and the traditions that are gradually being lost to&nbsp;the passing of time itself.Great work from the director duo, who won at the UKMVAs&nbsp;this year for their video for Wu-Lu's&nbsp;Ten.&nbsp;

Liam Wallace Cook

Laura Manners

Jess Horne

Will Wills

Daniel Brewster

Tendai 'Time In Our Lives' by Ethan + Tom

Tendai--'Time-In-Our-Lives'-by-Ethan-+-Tom

London-based production company <a href="https://www.academyfilms.com/music-video-directors" target="_blank">Academy</a>&nbsp;has announced that Elena Argiros has joined&nbsp;to&nbsp;head its&nbsp;music video division, arriving from Sony Music where she was a senior music video commissioner.&nbsp;In her career as a commissioner at Sony, Argiros worked alongside some major artists to commission their music videos, including&nbsp;London Grammar, Headie One, Mimi Webb, Robbie Williams, Rita Ora and Beardyman - the latter on a video produced by Academy. She was recognised for her work with a Best Commissioner nomination at the UK Music Video Awards in 2021.&nbsp;Argiros's new role as Head of Music at Academy - a company with a rich history in music video production and behind some legendary music videos, from the 1990s onwards&nbsp;- will be to lead the division, acting as executive producer on projects, while&nbsp;unearthing young directors and finding new opportunities within the music video world.“We’re absolutely delighted Elena has decided to join our Academy team," says Academy’s joint owner Medb Riordan. "I first worked with her on a highly creative and ambitious video [for Beardyman], and I knew immediately she had the passion and drive to really push for a director’s vision. She will bring a fresh, creative energy to Academy’s Music department and champion both new and existing talent. I’m really excited to work with her.”On joining Academy, Elena Argiros adds: “Academy feels like both a logical next step and a career goal. Working at a company with such a history of iconic music videos from a roster bursting with talent and depth is just incredibly exciting to be a part of.”• Academy's music video directors' roster&nbsp;<a href="https://www.academyfilms.com/music-video-directors" target="_blank">here</a>

Elena Argiros joins Academy as Head of Music

Robin Knightz chills with her mates&nbsp;in their cool loft space, in&nbsp;Rebekah's characteristically slick and stylish video for I Like It.&nbsp;&nbsp;

Giorgia Lee Joseph

Freddie Kemp

Rebekah B Creative

Micheal Newton

Marisa Garner Associates

Greatcoat Films

Matthew Nolan

Miguel Carmenes

Simon Oxley

Sylvie Briggs

Tom Fraser-Ivens

Stephen Allwright

Harry Coleman

James Huthwaite

Ellie Bond

Chynaara Kapuka

5k Records

Robin Knightz 'I Like It' by Rebekah B Creative

Robin-Knightz-'I-Like-It'-by-Rebekahbcreative

Roisino returns with a vibe-filled, dance-led performance promo for Sigala, featuring&nbsp;ZieZie.Focused on the high-energy musicality of the track, the video features multiple vibrant dance setups, using bold colours and contrast to create a clean, aesthetically pleasing piece.&nbsp;Simple editing effects keep the flow of the video fresh throughout, and a hint of off-kilter camerawork lends a sense of dynamism to the performances.&nbsp;

Roisino

Felicity Foko

Rose Aida

Naash Waters

John Holloway

Pilar Muro

Papaya Films

Kiaren Harriott

Eden Tarn

Eddie Caldas

Weini Haile

Vanessa Reynolds

Edit Egg

Ministry of Sound

Sony Music

Dance

Sigala ft ZieZie 'Melody' by Roisino

Sigala-Ft-Zie-Zie-'Melody'-by-Roisino

Samuel Douek celebrates the power of dance in his energetic promo for Sigala.&nbsp;The video for Melody was inspired by the rich culture of Mexico, and follows a woman who rides the bus on her way to work, unexpectedly bringing a full dance party with her.&nbsp;As she sits down to start her daily routine, she jumps between the real world and a hyper-stylised dream world, where everyone enters an explosive fantasy of colour and choreography.&nbsp;Transcending the confines of the bus, we see the party spill out onto the street, in a celebratory string of vibrant performance vignettes.&nbsp;Throwing shapes around several picturesque locations in the city, it's a beautiful video to look at, and a true&nbsp;tour de force&nbsp;of creativity and collaboration.&nbsp;Working with a full Mexican cast and crew it was&nbsp;Douek's first&nbsp;video with&nbsp;CAMP on the other side of the Atlantic, in collaboration with Violeta Films.

Samuel Douek

Arturo Galvan

CAMP 

Francesca Woods

Ewar Rayner Van Cawlaert

Leo Calzoni

Fabián Monroy

Anna Cardona

Manuel Gonzalez

Effie, Abraham, Gretel

Ranchito

Alexa Haywood at Free Agent UK

Irlanda Tapia

Constanza Pérez

Kike Moncada

Electronic

Sigala 'Melody' by Samuel Douek

Sigala-'Melody'-by-Samuel-Douek

Roisino directs a moody, dance-based&nbsp;interpretation of the classic Satani occult film for Lowes.The video for Late Night Visions takes us on the narrative journey of the band's lead singer Evie, who wakes up in a disorientated setting, before happening across the remnants of an occult ritual."With a clear dystopian aesthetic referencing Wiccan and Druid influences; we explored these themes through the use of key symbolism of lines, the Lowe's logo and colour theory," explains Roisino.&nbsp;"As Evie encounters these symbols we flashback to Evie in a ritual setting surrounded by occult members and Lowe's members James and Luca, as the leaders."The ritual is portrayed with a twist on the classic Satanic style; incorporating these subjects as contemporary dancers with symbiotic group movements and expressive freestyles."With previous experience as&nbsp;a dancer, Roisino says&nbsp;it was exciting to create a video with such strong themes of flashback and ritual, in combination with evocative contemporary movements from talented dancers. "An aesthetic and stylised music video that feels like a movie, whilst making you invested in the emotive intention of the song is a true representation of my director's style."

Made In Eden

Jaie Petty

Ellie Walker

Maya Man

Juliette Wileman

Absolute

Nic Marilyn

Mark Bowden

House

Lowes 'Late Night Visions' by Roisino

Lowes-'Late-Night-Visions'-by-Roisino

Oden &amp; Fatzo stumble into a Flat Earth Society meeting and proceed to debunk all manner of daft conspiracy theories, in Kinopravda's beautifully-crafted comedy (with a killer punch) for the worldwide hit Lauren.Is your co-worker a reptilian? Has the moon landing been faked? And above all, is&nbsp;the Earth flat? The debate heats up when the house trio - comprised of producer duo Oden and DJ Fatzo - engage with the various nutjobs at their annual convention. They eventually attempt to prove the stupidity of their warped world view, taking the main Flat Earthists on a drive around the world.&nbsp;The video brings to the fore&nbsp;Kinopravda’s distincitve aesthetic -&nbsp;great casting and art direction, impeccable wit and visual flair, and matches it with the DNA and style of Oden &amp; Fatzo. It's a joy to behold - and then comes the brilliant twist...[imgtoken data:1]“It’s been a joy working with the band - they brought the same energy, fun and devotion to their acting as to their music and live act," says&nbsp;Bálint of Kinopravda.&nbsp;"We clicked instantly, probably thanks to having the same off-beat sense of humour - which indeed reflects in the video."As with every music video, you’re trying really hard to make your budget go as far as possible, constantly shooting, trying ideas, make the most of your time, which can be quite grinding. But with them, it didn’t feel like work for one minute, it was a blessed, super fun shoot.”&nbsp;

Kinopravda

Péter Ráday

Anna Szijártó

Zoltán Áprily

Kinomoto

Caviar

Imposter

Eleri Evans

Danila Kostil

Fanni Verbovszki

Tamás Lõrincz

Gábor Garai

Gergõ Csepregi

Zoli Dzsupin

Gábor Bánrévi

Virág Tyekvicska

Csenge Jóvári

Antal Agatics

Katerina Csomor

Zina Sári

Alíz Varga

Csongor Bozó

Berki Szofi

Lukács András

Péter Politzer

Lacó Gaál

Viktória Csukrán

Miklós Nagy

Melon FX

Hands 

Oden & Fatzo 'Lauren' by Kinopravda

Oden & Fatzo - Lauren (Official Video)

Dave Bullivant directs a profound promo for London Grammar's America.&nbsp;The video opens with London Grammar vocalist&nbsp;Hannah Reid sat at the counter of an American-style diner, as the camera begins to pan left and right.&nbsp;The track kicks in, and apparitions of everyday activity appear in the revealing camera movements. As the haunting hustle and bustle unravel in slow motion, the focus stays on Reid's performance, creating a contrasting, stylistic aesthetic.&nbsp;Beautifully shot by DoP&nbsp;Jaime Ackroyd and produced by Joseph J. Goldman, the video is a&nbsp;tour de force&nbsp;of creativity, and a great addition to the body of work by Bullivant for London Grammar.&nbsp;

Dave Bullivant

Joseph J Goldman

Filmco.

Tara Sadeghi

Louis Barron

Jaime Ackroyd

Ciaran Beale

Jonny Thorpe

Glassworks

Andrew Patrick

Duncan Malcolm

Indie

London Grammar 'America' by Dave Bullivant

London-Grammar-'America'-by-Dave-Bullivant

Nicolee Tsin directs a nostalgic, sparkling promo for Amun's Mesmerised.&nbsp;Imbued with an on-trend 90's aesthetic, the video takes viewers from the car park to the roller rink, as Amun takes centre-stage in a flurry of vibrant performance vignettes.&nbsp;DoP&nbsp;Miguel Carmenes' glossy cinematography encapsulates the carefree vibes of the time period, whilst the graphic text adds a sense of authenticity to the aesthetic.[imgtoken data:1]"The video is a homage to '90s sitcom shows, further taking inspiration from film scenes from ATL," explains Tsin.&nbsp;"We wanted to make the visual as if it was a themed opening to Amun’s very own TV show but with a twist from&nbsp;Spring Breakers&nbsp;and&nbsp;Enter The Void."A vignette of life, culture, and community of the skating rink come together, topped with cute, customized rolling titles and bloopers."

Elena Argiros

Production Coordinator

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