London-based production company Academy has announced that Elena Argiros has joined to head its music video division, arriving from Sony Music where she was a senior music video commissioner. 

In her career as a commissioner at Sony, Argiros worked alongside some major artists to commission their music videos, including London Grammar, Headie One, Mimi Webb, Robbie Williams, Rita Ora and Beardyman - the latter on a video produced by Academy. She was recognised for her work with a Best Commissioner nomination at the UK Music Video Awards in 2021. 

Argiros's new role as Head of Music at Academy - a company with a rich history in music video production and behind some legendary music videos, from the 1990s onwards - will be to lead the division, acting as executive producer on projects, while unearthing young directors and finding new opportunities within the music video world.

“We’re absolutely delighted Elena has decided to join our Academy team," says Academy’s joint owner Medb Riordan. "I first worked with her on a highly creative and ambitious video [for Beardyman], and I knew immediately she had the passion and drive to really push for a director’s vision. She will bring a fresh, creative energy to Academy’s Music department and champion both new and existing talent. I’m really excited to work with her.”

On joining Academy, Elena Argiros adds: “Academy feels like both a logical next step and a career goal. Working at a company with such a history of iconic music videos from a roster bursting with talent and depth is just incredibly exciting to be a part of.”

• Academy's music video directors' roster here