Rob Ulitski - 3rd Mar 2021

Baby Queen is stuck in a drug-fuelled haze in Homevideo's new promo for These Drugs. 

Through a handful of surreal vignettes, we see the artist enclosed in an interchangeable bathroom set, isolated and alone. 

The vibrant colours and elevated art direction provide a clever dichotomy to the lyrics, whilst Baby Queen's understated performance perfectly reflects the solemn, cyclical themes of the track. 

Packed full of abstract lighting and off-kilter camera movement, DoP Arran Green cleverly gives each vignette its own style and aesthetic, whilst keeping the core structure the same, helping encompass the idea of cycles and repetition. 

PRO Credits

Credits

DirectorHomevideo
ProducerJordi Estapé
Production CompanyEM Films
Executive ProducerJordi Estapé
Production ManagerJamie Tarr
1st ADFreddie Wright
Director of PhotographyArran Green
Focus PullerAustin Phillips
2nd ACLea Aubigne
GafferOllie Riches
Art DirectorNicola Bell
WardrobeAmy Stephenson
HairDavid Wadlow
Make-upFrancesca Brazzo
EditorVanessa Reynolds
Editing companyEdit Egg
ColouristJohn Lowe
LabelPolydor

Rob Ulitski - 3rd Mar 2021

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