Director

Freddie Wright

Guy Gooch, <a href="https://www.promonews.tv/news/2023/11/24/guy-gooch-joins-stink-rising-roster-global-representation/84312" target="_blank">just signed to Stink Rising</a>, directs another promo for up-and-coming singer-songwriter Ray Laurél, stepping&nbsp;away from his wheelhouse of technical, gritty ideas to explore a choreography and performance-driven music video - performed by&nbsp;Laurél himself.Gooch and Laurél have previously collaborated on a number of the artist’s music videos - <a href="https://www.promonews.tv/videos/2022/08/04/ray-laur%C3%A9l-unconditional-guy-gooch-ray-laur%C3%A9l/77718" target="_blank">Unconditional</a>, <a href="https://www.promonews.tv/videos/2022/11/18/ray-laur%C3%A9l-charles-jeffrey-guy-gooch/79333" target="_blank">Charles Jeffrey</a>, and U SAID! - all of which have taken a mixed-media approach, with live action augmented by lo-fi animation techniques.&nbsp;For My Luv, things are more straightforwardly cinematic, as&nbsp;the duo set out to explore the theme of ‘other-isation’, particularly within the context of queer identity.Laurél,&nbsp;who uses they/them pronouns,&nbsp;performs a lyrical dance metaphor that represents their conflict with social binarism;a strong and expressive performance, representing&nbsp;an internal and physical battle with themselves and the expectations inflicted upon them.[imgtoken data:1]

United Kingdom

Sam Storey

Ray Laurél

Guy Gooch

Maya Bury

Stink Films

Al Rice

Peter Bishop

Dominic Mckiernan

Austin Phillps

Marcus Luc Kartal

Oliver Munks

Scarlett Gardner

Alice Marriott

Denise Dogan

Myles Bevan

Studio RM

Venice Music

Ray Laurél 'My Luv' by Guy Gooch

Ray-Laurél-'My-Luv'-by-Guy-Gooch

Jorja Smith makes her directorial debut with the video for Falling Or Flying - the latest release from her forthcoming new album - and&nbsp;mirroring the sultry and soulful sounds of the track, she sets out to portray the dichotomy of falling or flying in a simple narrative that peaks as she departs on a journey into space.Up to that point, the viewer is treated to shots of a solitary Jorja as she performs the song captivatingly to the camera in an underground bunker, in the final preparations for her mission.&nbsp;[imgtoken data:1]Jorja worked closely with her crew and Stink's Head of Music Videos Dom McKiernan to bring her vision to life.&nbsp;"Jorja is equally as impressive behind the camera as she is in front of it," says McKiernan. "Incredibly considered, quick thinking and with just such a positive vibe throughout."Jorja had a clear idea of what she wanted and could communicate it to the crew cohesively whilst also being really collaborative and open to figuring out the best way to crystalise her vision together with the crew.”Jorja Smith adds that the idea for the video “came to mind ‘cause I always wanted to shoot a video in space. Falling Or Flying&nbsp;just made me think of that. I wanted to go up into space with someone I love and cherish, but they didn’t want to come with me.”

Ranya El-refaey

Taise Kerr

Alex Carswell

Verity May-lane

Jorja Smith

Lana Salfiti

Erin Corrian-Alexis

Riaz Ahmed

Fraser Rigg

Paul Snell

Josh Tilley

Danielle Igor

Bea Sweet

Lainy Black

Assembly Rooms

Connor Coolbear

Electric Theatre Collective

FAMM

Soul

Jorja Smith 'Falling Or Flying' by Jorja Smith

Jorja-Smith-'Falling-Or-Flying'-by-Jorja-Smith

As England prepare for the big one&nbsp;- the Women's World Cup Final - some of the most enduring female stars in British music and breakthrough female talent have come together to create Call Me A Lioness, accompanied by an uplifting 'chant video' of England fans directed by Pip + Lib.Featuring Melanie C, Self Esteem, Ellie Rowsell (Wolf Alice), Al Greenwood (Sports Team), Marika Hackman, Rachel Chinouriri, Shura, Jasmine Jethwa, Rose Gray, Highlyy, and co-writer Olivia Dean, they build a musical squad of 11 artists named Hope FC, in tribute to legendary England football player, coach and manager Hope Powell and representing 'Hope For Change'Call Me A Lioness&nbsp;is raising money for women’s football charities Football Beyond Borders, Street Soccer, Girls United and Manchester Laces. Supporting grassroots girls and women’s football, all whilst celebrating the incredible team who have made it all the way to the Final of the 2023 FIFA Women’s World Cup on Sunday (August 20th).[imgtoken data:1]"As soon as we heard the track, we felt this kick towards doing a chant," say Pip + Lib.&nbsp;"We wanted to create something that captures even 1% of what it feels like like to be watching the games in stadiums, pubs, flats. It’s a fan film about fans. "The chant is made up from the chorus of Call Me A Lioness, and is sung in every which kind of way. Quiet, loud, out of tune, harmonised. Cast entirely from real football fans; families, builders, queer couples, grassroot teams, lads on lime bikes, NHS nurses, uber drivers and even the local ice cream van man Ali! It was important to us to cast a true picture of the fans; everyone is behind the Lionesses this World Cup and we wanted to put a lens to that."It was an incredibly precious project, which required blind faith that people would turn up to empty pub, trust that people chanting completely out of time would sound any good, and above all making something deserving of women’s football fans. Let’s celebrate women’s football fans more!"

pip + lib

Ersan Beskardes

Hands 

Caviar

Connie Meade

Jed Darlington-Roberts

Nisha Mullea

Oscar Stewart

Stephen Ofori

Ash Hill

Chris Wilson

Homespun

Tim Smith

No.8

Hope FC 'Call Me A Lioness' by Pip + Lib

Hope FC - Call Me A Lioness (Chant Video)

The latest collab between Jungle's J Lloyd and Charlie Di Placido follows the grand tradition of the band's music videos - and then some. Back On 74 comes as an innovative interactive experience, powered by WeTransfer, as well as the normal video. And its also part of a full visual album of&nbsp;the new Jungle LP, Volcano.&nbsp;The one-take promo is everything you expect from a Jungle video - breathtaking choreography by Shay Latukolan and&nbsp; performances from the regular dancers in Jungle videos, with slick camerawork, and a distinctive aesthetic. It's beautifully lit by DoP Natasha Dursmaa, with sterling work from Steadicam operator Gary Kent.The interactive version&nbsp;was created in collaboration with WeTransfer's&nbsp;in-house creative team and&nbsp;Emmy Award-winning creative studio Nexus Studios. When playing the video on <a href="https://junglejunglejungle.wetransfer.com/" target="_blank">the official WeTransfer-Jungle site</a>, a selection of six unique&nbsp;artworks appear on-screen, populated from a bank of ten thousand created by&nbsp;Josh Lloyd-Watson.&nbsp;The artwork is then made downloadable through WeTransfer, and a hundred lucky viewers also have the chance to find downloadable tickets for upcoming Jungle gigs.And WeTransfer are also benind the making of the entire visual album for Volcano - in which Di Placido and Lloyd explore the relationships of the dancers within the making of a big TV special.

J Lloyd

Charlie Di Placido

Matthew Craig

WeTransfer

Shay Latukolan

Jamie Tarr

Natasha Duursma

Oliver Bingham

Gary Kent

Sam Alberg

Melo

Victoria Poland

Afi Emily Attipoe

Carrie Sutton

Jungle 'Back On 74' by Charlie Di Placido & J Lloyd

Jungle - Back On 74 (Official Video)

In his latest foray into directing, Freddie Wright orchestrates a supernatural mystery&nbsp;for alt-rock band Palace's atmospheric&nbsp;When Everything Was Lost.&nbsp;It begins with a young man alone in an apartment, surrounded by coruscating lights and shadows,&nbsp; which&nbsp;slowly reveal ethereal illusions and haunting snapshots of memories. A young woman becomes a distant presence in the house.&nbsp;The young man is eventually&nbsp;transported to a lake, before fighting for a way back to the house -&nbsp;and the girl.&nbsp;The ghost story-cum-horror aesthetic and structure fit&nbsp;perfectly with the music, whilst&nbsp;the ambitious cinematography&nbsp;nd visual effects feel cinematic and inspired throughout.&nbsp;

Ieva Petrav

Rowan Macintosh King

EM Films

Matt Hodges

William Pope

Jordi Estapé

Oliver Hill

Marcus Albersten

Milo Brown

James Huthwaite

Tom Mangham

Black Kite

Fiction Records

Palace 'When Everything Was Lost' by Freddie Wright

Palace-'When-Everything-Was-Lost'-by-Freddie-Wright

Troy Roscoe takes things to a new nerve-shredding level in his latest collab with Potter Payper, in a brilliant, horror movie-inspired&nbsp;video for Scenes.&nbsp;Paying homage to some of the great horror films - including&nbsp;Ring and The Shining - reality distorts in Potter's home, bringing as supernatural entities and clones invade his safe space. With a saturated red colour palette and eerily calm camerawork, this a gripping combination of playfulness and dread, with a fabulously intense performance by Potter Payper at the core.[imgtoken data:1]&nbsp;&nbsp;&nbsp;"This one was so fun, with endless directions we could have taken it," confirms Roscoe. "The song and lyrics are so vivid it was super hard to keep my ideas contained."Scenes references some of the best movie horror scenes, shot all static and with a&nbsp;heavy push of red on the colour palette. I think people will be excited to see Potter in a video of this style, as it’s quite far away from anything he’s put out before."[imgtoken data:2]Consummately produced and relentlessly entertaining, the video feels like another step up&nbsp;for both Potter Payper and Troy Roscoe - and raiding the horror canon feels like&nbsp;a shockingly good fit for them both.

Lottie Toon

Molly Ashman

Troy Roscoe

Jordi Estapé

Marisa Garner Associates

Nicola Sheppard

Steve Cameron

Pieter Snyman

Marisa Garner

Edwin Brawn

Bobby Brown

Michael Mroczek

Melissa Baugh

Spirit Studios

0207 Def Jam

Potter Payper 'Scenes' by Troy Roscoe

Potter-Payper-'Scenes'-by-Troy-Roscoe

Troy Roscoe directs a stripped-back yet hugely captivating promo for Potter Payper.&nbsp;Shot at night with a backdrop of neon shopfronts, the video features a tireless performance from Payper, whilst different characters play out their day-to-day routines.&nbsp;The approach works like a charm on this project, with the three minute runtime passing by like a bright spark, never feeling stale or tired."Simplicity is key in this one," Rocoe explains.&nbsp;"I think sometimes as creatives we overthink our ideas, trying to constantly improve on what’s already out there or to come up with something that’s not been done. But sometimes you have to reign it in and realise less is more."Shot in what was actually three takes, this one-take form visual sees Potter Payper in a dystopian-lit corner shop location, as the world around him evolves, whilst he performs in a nonchalant manner undisturbed by anything around him. Potter smashed this and took direction super well, which enabled us to shoot all of this within two&nbsp;hours!"I'm definitely going to get into more one-take content -&nbsp;or even just more tripod shots as not everything has to have crazy movement."

Marisa Ganer

Josh Tue

Alex Gregory

Def Jam

Grime

Potter Payper 'Corner Boy' by Troy Roscoe

Potter-Payper-'Corner-Boy'-by-Troy-Roscoe

Jordan Rossi directs an empassioned promo for South African singer-songwriter, actor and novelist Nakhane, featuring Perfume Genius, with a work that takes its cue from some pillars of Queer cinema and art.&nbsp;The video for Do You Well begins&nbsp;with Nakhane and their love interest glistening under sparkling lights in a studio space, and then&nbsp;battling to create a common ground, before finally connecting with each other.&nbsp;Gorgeous and thrilling, the video visualises a complex set of emotions in a stylish and thought-provoking manner, and the end result is wonderfully alluring.&nbsp;[imgtoken data:1]"Nakhane already had a concept for this video," Rossi reveals.&nbsp;"It was very much centred around a wrestling encounter between two people in a homoerotic fashion. They wanted to express the idea of a duel and the ridiculous nature of aggressive masculinity."Nakhane and I drew inspiration from lots of Queer art and cinema such as Pink Narcissus by James Bidgood, Querelle by Rainer Werner Fassbinder, Moonlight by Barry Jenkins and Sebastien by Derek Jarman. We also looked at features like Fight Club and Shame - both dealing with masculinity, sex and relationships in a unique manner.[imgtoken data:2]"Visually, I wanted a really deep and textured image with lots of energy. Tony Scott's turbulent yet cinematically rich style of compressed imagery was a huge source of inspiration here.&nbsp;"It's not every day you get to make projects such as this so a huge shout out goes to Faye who commissioned it, the record label for giving us complete creative freedom and Nakhane for being such a trusting collaborator."

Jordan Rossi

Faye Purcell

Sachin Parmar

Miguel Carmenes

Beth Montague

Chelsea Stemple

Theresa Adamson

Chloe Dean

Maisie Boyd

Samuel Marr

Daniel Levy

Rascal Post

Nakhane ft Perfume Genius 'Do You Well' by Jordan Rossi

Nakhane - Do You Well (feat. Perfume Genius) (Official Music Video)

Burna Boy brings the carefree vibes in Troy Roscoe's promo for It's Plenty.&nbsp;Interweaving live performance and a laidback series of&nbsp;vignettes, the focus is purely on good times, with an overarching feeling of optimism and celebration.&nbsp;"As one of my favourite songs at this moment, I was super excited when Burna's team hit me up for this," Roscoe says."The song is nothing but good vibes and it was important that the visuals represented that. The video captures people from all walks of life coming together for enjoyment. We want people the watch the video and look forward to good times. When I show family and friends this video they smile the whole way through so it’s safe to say the video was a success!"Textural VHS overlays and subtle visual effects seamlessly tie together the various setups, and Burna Boy's performance ensures that all eyes are on him throughout.&nbsp;

Rhiannon Lagden

Shadeh Smith

Magan Markley

Harry Coleman

Felix Widley

Kaz Ove

Edit Egg

Alex Nerzic

Altantic Records

Burna Boy 'It's Plenty' by Troy Roscoe

Burna-Boy-'It's-Plenty'-by-Troy-Roscoe

Jeb Hardwick directs a riveting&nbsp;performance promo for A Day To Remember.&nbsp;Shot in a haunting church interior, the video experiments with glitchy overlays and enigmatic cutaways to amplify the dynamic performance.&nbsp;The oversaturated colour scheme and bold lighting choices emphasise the contrast between the music and the location, and the clever use of match-cuts creates a feeling of unease throughout.&nbsp;

Ahmet Buyukcinar

Georgia Green

Jeb Hardwick

Jamie Whymark

Kode

Simon Mills

David Wright

Nathan Killham

Stephan Knight

Thomas Nicholson

Ellie Spigariol

Shamirah Sairally

Jonny Tully

CHEAT

Rock

A Day To Remember 'Miracle' by Jeb Hardwick

A Day To Remember: Miracle [OFFICIAL VIDEO]

Loyle Carner is back with unfiltered new single Hate, with a video directed by Greg Hackett and Carner himself.&nbsp;The concept shows the artist at the wheel of a car, coasting down a road whilst being hassled by an impatient driver behind him. The pressure comes to a head as he&nbsp;gets out to confront the antagonistic driver, whilst the camera pulls back to introduce&nbsp;several doppelgängers in the back seat, who all try to keep Carner from boiling over.The video is&nbsp;charged with the anger, confusion and anxiety that make up the modern experience of being Black and British at this particular point in time, and is a stirring and thought-provoking watch.&nbsp;

Reece Moore

Loyle Carner

Greg Hackett

Ben Mealing

Mouthpiece

Spindle

Elliot Beach

Todd Martin

Stitch Richardson

Nosisa Majuqwana

Kem Ekundayo

Merritt Gold

Liam Reardon

Emily Bilverstone

Tim Swaby

Barny Wright

Jim Allen

EMI Records

Hip Hop

Loyle Carner 'Hate' by Greg Hackett, Loyle Carner

Loyle-Carner-'Hate'-by-Greg-Hackett,loyle-Carner

The New Hope Club boys experience four seasons in one day, in Troy Roscoe's feel-good promo for Getting Better.&nbsp;Walking around a residential block, we see the group take the elements in their stride, as they joyously perform in the middle of the street.&nbsp;"This was for sure one of my favourite shoots to date," says Roscoe. "Admittedly, as soon as I decided I wanted New Hope Club to walk through an abundance of weather elements, we had our work cut out. There was so much room for error, as instead of going for visual effects, we opted for real physical weather simulations."&nbsp;&nbsp;"The boys made this an absolute breeze - pardon the pun - as their raw talent, charisma and charm brought the visual to life and made it a pleasure to work with them. I think telling an artist you want them to walk through real rain, wind and snow is always a difficult conversation, but the boys were down for anything in order to achieve the epic video that we did."&nbsp;The playful concept is executed perfectly, and makes for a unique and refreshing visual. Now someone go get the group (and crew)&nbsp;a hot cup of tea!&nbsp;

Freddie Wright

Director

33 videos featuring Freddie Wright

2023 (7)

2022 (13)

2021 (10)

2019 (2)

2017 (1)

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