User Accounts

Sam Fischer & Demi Lovato 'What Other People Say' by Dano Cerny

Rob Ulitski - 1st Mar 2021

Dano Cerny directs an emotional promo for Sam Fischer and Demi Lovato's What Other People Say, set on a commuter train. 

Lovato and Fischer are passengers on this symbolic train, heading to an unknown destination. Facing up to the turmoil of their lives, reflected also by the other passengers, the video confronts the issues of identity and regret in the song by through its cinematic concept. 

From the cramped interior of the train carriage, the singers find themselves riding on top of the carriages. The concept represents a state of moving past our faults and fears, and building a life based on freedom and optimism instead.

"It was such a pleasure working with [Sam Fischer and Demi Lovato}," says Dano Cerny. "I've been waiting to work with Sam since his first single. I'm grateful we got to link up on this anthem. Special thanks to my amazing hardworking team."

Featured sponsors

Rob Ulitski - 1st Mar 2021

Tags

  • Performance
  • VFX
  • Pop
  • Train
  • Travel

Popular content

Feedback

Problem with this page? Let us know

Credits

Production/Creative

Director
Dano Cerny
Producer
Michelle Larkin
Production Company
Hound Content
Executive Producer
Missy Galandia
Executive Producer
Isaac Rice

Camera

Director of Photography
Nicolas Wiesnet

Art

Art Director
Elizabet Puksto

Editorial

Editor
Jen Kennedy

Grading

Colourist
Matt Osborne
Colour grade company
Company 3

Agent

Director's Representation

Commission

Commissioner
Kat Cattaneo
Label
Sony Music

Rob Ulitski - 1st Mar 2021

Related Content

Industry News