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Pale Waves 'Fall To Pieces' by Callum Lloyd-James

Rob Ulitski - 23rd Feb 2021

Callum Lloyd-James directs an engaging performance promo for Pale Waves' newest release. 

Across a handful of dark, evocative vignettes, we see the group perform in long takes, cleverly transitioning from scene to scene through hidden cuts. 

Giulia Mazzocchi's art direction in particular adds a grungy, early 00's vibe to the project, reminiscent of promos for artists such as Avril Lavigne and Blink 182, and perfectly encapsulates the angsty energy of the concept. 

CALLUM LLOYD-JAMES:

I knew the band could carry the longer shots without feeling the need to cut away. 

"The band really wanted to go for a grungy vibe in a big open space and wanted the video to feel like a cycle, reflecting the lyrics of the track.

"Taking this on board I wanted the video to feel like it had a constant flow going through the scenes. Heather and the band are fantastic performers, so I knew they could carry the longer shots without feeling the need to cut away to add energy to the film.

"To achieve the look we were after, Brendan [Harvey, DoP] added a lot of green in camera and set the lights to magenta resulting in a neutral keylight and quite heavy green and yellow ambient from the windows and tungsten practicals."

Rob Ulitski - 23rd Feb 2021

Tags

  • Performance
  • Rock
  • Pop-punk

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Credits

Production/Creative

Director
Callum Lloyd-James
Producer
Ash Teague
Production Company
Executive Producer
Julien Cornwall
1st AD
Charlie Killick

Camera

Director of Photography
Brendan Harvey
Focus Puller
Ashton Born
2nd AC
Freddie Gollins
Steadicam
Hannah Jell

Lighting/Grip

Gaffer
James Duffey

Art

Art Director
Giulia Mazzocchi

Editorial

Editor
Pete Thomas

Grading

Colourist
Sebastian Ziabka

Commission

Commissioner
Tom Connick
Label
Dirty Hit

Other credits

ART ASSISTANTS

RAFAL SZULCZEWSKI, VICTORIA ADEBAYO

SPARKS

HAYDON JONES, ALEX STYLES

AD RUNNER

BILLY FARMER

PRODUCTION RUNNERS

ROSIE HILL, OSCAR MCNAB

PHOTOGRAPHER

TOM PULLEN

Rob Ulitski - 23rd Feb 2021

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