Rob Ulitski - 8th Feb 2021

Max Moore directs breakout newcomer Foster in the promo for Fools (Can't Help Falling In Love). 

Shot in both Nashville and London, the video depicts Foster at a drive-in movie theatre, with Sody is shown performing in an interior elsewhere - filmed in London by 2nd unit director Lewis Cater.  

Sampling the iconic Elvis Presley track, the visual has a decidedly anachronistic aesthetic, balancing traditional iconography with a youthful perspective. 

DoP Nate Spicer intercuts silky-smooth gimbal shots with vintage 16mm textures, elevating the nostalgic vibes. 

PRO Credits


DirectorMax Moore
ProducerAllison Joy
Production CompanyTuff Contender
Executive ProducerDjay Brawner
Production ManagerMax Rose
2nd unit directorLewis Cater
Director of PhotographyNate Spicer
EditorShannon Griffin
ColouristDerek Hansen
Grading companyAresena
Director's RepresentationLas Bandas Be Brave
CommissionerKat Catteneo
LabelSony Music

Rob Ulitski - 8th Feb 2021

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