Max Moore directs breakout newcomer Foster in the promo for Fools (Can't Help Falling In Love). Shot in both Nashville and London, the video depicts Foster at a drive-in movie theatre, with Sody is shown performing in an interior elsewhere - filmed in London by 2nd unit director Lewis Cater. Sampling the iconic Elvis Presley track, the visual has a decidedly anachronistic aesthetic, balancing traditional iconography with a youthful perspective. DoP Nate Spicer intercuts silky-smooth gimbal shots with vintage 16mm textures, elevating the nostalgic vibes.
Rob Ulitski - 8th Feb 2021