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Fred again.. 'Julia (Deep Diving)' by LOOSE

Rob Ulitski - 26th Jan 2021

The everyday commute to London is not all it seems, in the cheerful promo for Fred again.. by Lucy Hickling, aka LOOSE. 

Reworking vocals from Julia Michaels, ripped from one of her Instagram posts (with full permission of course), we see Fred in various city locations, typing on his laptop.

As we follow his journey, however, it is revealed that Fred isn't typing, but instead creating the track and playing the piano on his laptop.

No doubt a recognisable concept for many on-the-go music producers, Hickling turns an everyday occurence into the main focus of the concept, intermixed with short, day in the life vignettes. 

Switching between vertical aspect ratios and traditional 16:9, the cinematography matches the fluidity of the concept, feeling very much off the cuff and authentic. 

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Rob Ulitski - 26th Jan 2021

Tags

  • New Director
  • Documentary
  • Electronic
  • Remix
  • Authentic
  • Music Producer
  • Commute

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Credits

Production/Creative

Director
LOOSE
Producer
Shea Coleman
Production Company
Production Company
Stink Rising
Executive Producer

Camera

Director of Photography
Donny Johnson

Lighting/Grip

Gaffer
Idris Rhys

Editorial

Editor
Pete Fullarton

Grading

Colourist
Donny Johnson

Other credits

Global Head of Stink Rising & Music Videos

Hannah Bellil

Production Assistant

Anna Peduzzi

Rob Ulitski - 26th Jan 2021

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