Fred again.. 'Julia (Deep Diving)' by LOOSE
Rob Ulitski - 26th Jan 2021
The everyday commute to London is not all it seems, in the cheerful promo for Fred again.. by Lucy Hickling, aka LOOSE.
Reworking vocals from Julia Michaels, ripped from one of her Instagram posts (with full permission of course), we see Fred in various city locations, typing on his laptop.
As we follow his journey, however, it is revealed that Fred isn't typing, but instead creating the track and playing the piano on his laptop.
No doubt a recognisable concept for many on-the-go music producers, Hickling turns an everyday occurence into the main focus of the concept, intermixed with short, day in the life vignettes.
Switching between vertical aspect ratios and traditional 16:9, the cinematography matches the fluidity of the concept, feeling very much off the cuff and authentic.
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Rob Ulitski - 26th Jan 2021
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Credits
Production/Creative
- Director
- LOOSE
- Producer
- Shea Coleman
- Production Company
- SF
- Production Company
- Stink Rising
- Executive Producer
- HB
Camera
- Director of Photography
- Donny Johnson
Lighting/Grip
- Gaffer
- Idris Rhys
Editorial
- Editor
- Pete Fullarton
Grading
- Colourist
- Donny Johnson
Other credits
Global Head of Stink Rising & Music Videos
Hannah Bellil
Production Assistant
Anna Peduzzi
Rob Ulitski - 26th Jan 2021