Rob Ulitski - 27th Nov 2020

Tom Clover makes the most of some deserted roads in his video for Kate Lomas's Radioactive.

It's a bold performance piece, punctuated by breezy choreography, where movement is the focus. Shot in long Steadicam takes, gliding from intimate solos to spontaneous group numbers, the video switches from scene to scene with clever transitions, almost mirroring a one-shot promo.

And the increasing use of neon green as a keylight adds a suggestion of radioactivity to the concept, elevating the sense of escapism. 

PRO Credits

Credits

DirectorTom Clover
ProducerNana Obiri-yeboah
Executive ProducerPilar Muro
1st ADFrancis Quigley
Director of PhotographyEbba Hult
Focus PullerNacho Guzman
2nd ACFrankie Cilia
SteadicamLaura Seears
GafferCallum Crisell
WardrobeAnna Tiani
Other creditsAssistant Movement Director: Fi Silverton 3rd AD: Felix Cole Runner: David Diaz Spark: Will Harrison, Will Jenson Dancers: Kate Lomas, Anna Tiani, Sophie Marjoribanks, Amir Mohamed, Charlie Lamy, Elana Farah, Jonny Jackson, Davide De Santis, Poppy Raine

Rob Ulitski - 27th Nov 2020

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