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Armand Van Helden & Riva Starr ft Sharlene Hector 'Step It Up' by Sammy Rawal

Rob Ulitski - 25th Nov 2020

Sammy Rawal's feelgood video for Armand Van Helden & Riva Starr's Step It Up tells the tale of a roller skater who multiplies into hundreds of identical clones as she skates blissfully amidst aqua blue skies.

Opening with the character floating above the camera, weightlessly gliding through the air, the concept experiments with playful visual effects, resulting in a kaleidoscopic storm of chaos. As the ever-increasing clones of skater Olivia Brownell start to dance in surreal unison, DoP Michael Leblanc's perpetually moving camera adds to the effect. 

The track’s vocalist Sharlene Hector also makes an appearance, singing along to her soaring vocals, in a video which combines live action and VFX in a way that pays homage to dance videos of the Nineties and Noughties, whilst looking forward with a fresh perspective. 

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Rob Ulitski - 25th Nov 2020

Tags

  • Dance
  • Surreal
  • VFX
  • Dance
  • Electronic
  • Clones

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Credits

Production/Creative

Director
Sammy Rawal
Producer
Katie Nolan
Producer
Lindsay Tapscott
Production Company
BELIEVE MEDIA
Executive Producer
Richard Cureton
Executive Producer
James Covill
Executive Producer
Luc Frappier

Camera

Director of Photography
Michael Leblanc
Focus Puller
David Nguyen
2nd AC
Gaelen Cook

Art

Art Director
Hanna Puley

Wardrobe

Stylist
Muska Zurmati
Hair & Make-up
Ashley Readings

Editorial

Editor
Sammy Rawal

Grading

Colourist
Ana Escorse
Colour grade company
Studio Feather

Agent

Director's Rep (UK)

Commission

Commissioner
Emily Sonnett
Label
Ministry of Sound

Other credits

Talent

Olivia Brownell

Drone Operator

Sean McBride

Rob Ulitski - 25th Nov 2020

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