Rob Ulitski - 21st Oct 2020

A young boy escapes a brutal reform school and discovers a new skill, in W.A.M Bleakley's poignant promo for Australian band Middle Kids. 

The video for R U 4ME? centres around a youth training establishment, where a strict leader keeps a watchful eye on a group of kids, bending and moulding them into a military archetype. 

Unfolding in a cinematic way, the narrative takes a hard turn at the climax, offering a heartfelt resolution and moment of feelgood fun. 

Bill Bleakley and DoP Gregoire Liere balance authenticity with stylisation, combining a mix of dramatic camera moves and documentary-style stillness, perfectly encapsulating the mood and tone of the project. 

Credits

DirectorW.A.M. Bleakley
ProducerLizzie Cater
Production CompanySwag Film
Director of PhotographyGregoire Liere
Focus PullerSteph Furdek
GafferLiam Patrick
Art DirectorLaura Murray
EditorStewart Arnott
ColouristJacob Mckee
Post production companyForager
CommissionerKatie Besgrove
LabelDomino Records

Rob Ulitski - 21st Oct 2020

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