Lord Apex & V Don 'UK Shit' by Milo Blake
Milo Blake explores the tough reality of London street life, from the perspective of an unseen protagonist, in this compelling video for Lord Apex and V Don.
In UK Shit, our POV 'hero' is on a mission around the city, as a dealer in an unusual illicit trade; he distributes white label vinyl on the streets, and comes in regular contact with Apex in the process. Inspired by videogames, the approach is nonetheless grittily cinematic, and fast-moving.
And a combination of harsh reality and the rules of the game will determine his fate.
We wanted to set ourselves up in the edit to be able to create a really dynamic rhythm.
"A big inspiration for the visual was video games and in particular GTA. I kinda wanted it to feel like we were watching this character conduct a series of objectives, with Apex as an additional character within the context of the story.
"The planning of our shoot was really important. Whilst the video is largely only one shot - the POV - we wanted to set ourselves up in the edit to be able to create a really dynamic rhythm. So we tried to match as many scenes across movements and tilts that the camera might do to create this.
"The decision to shoot in black and white was motivated by a desire to find a picture profile that matched the hard-hitting instrumental, and place us in the space of being a homage to games but also deeply cinematic if we could. Big shouts to the close-knit team who were instrumental in pulling this over the finishing line on short notice."
|Production Manager||James Wood|
|Director of Photography||Alex Denning|
|Focus Puller||Eliott Poyzer|
Milo Blake ponders upon the duality of our minds, in his promo for Rachel Chinouriri's Darker Place.
Milo Blake turns Louis Dunford as the on-screen narrator of his own delinquent youth, in the cheerful and nostalgic video for When We Were Hooligans.
Milo Blake directs a meditative visual for rising artist Finn Foxell.
Milo Blake directs a striking monochromatic visual for London rappers Kam Bu and Lord Apex.
A year on from the last live BUG show before lockdown - the BUG Supergrass special at the BFI …
Agile Films have announced the official signing of director Nwaka Okparaeke to their music video …
Carrie Sutton has teamed up with You Are Here to represent the company’s directors for music …
Academy Films have announced the official signing of Ethan + Tom to their directing roster for …
COMPULSORY have announced that writer/director Mitch Kalisa has joined the director's roster, …
Caviar have announced that Maxim Kelly has officially joined the company's roster of directors in …