Rob Ulitski - 27th Aug 2020

Rebekah Creative captures the spirit of the 90's in her throwback video for All Me Part 2. 

Marking a huge collaboration between some of the UK's finest female R&B and hip hop artists, the visual is a vibrant and riveting affair. 

The use of primary colour helps structure each of the performances, and is reminiscent of the 90's/early Noughties. The warehouse location is a perfect backdrop to each of the vignettes, adding a sense of scale and a flair of industrial art direction. 

REBEKAH CREATIVE:

Artists like Eve, Mariah Carey and Lil Kim set the pace for female artists and we wanted to pay tribute. 

"All Me Part 2 is a modern rendition of Lil Kim's iconic video with Lil Cease Crush On You.

"In 2020 we are seeing a wave of powerful females dominating the UK scene. The braggadocious and fearless tone of the track reminded me of the golden R’n’B and hip hop age. Iconic artists like Eve, Mariah Carey and Lil Kim set the pace for female artists and we wanted to pay tribute to that era.

"Rebecca Garton, Tia Carys, Alana Maria and Ling Hussle all bring their own unique flavour to the video through killer performance and unique style. We assigned each of them a strong primary color and let them dictate the energy of their own performances.

"There was a strong female energy on set which made the day so much fun. Thank you to our amazing DOP Paul MacKay who helped us capture each artist to glossy 90s inspired perfection!" 

PRO Credits

Credits

DirectorRebekah Creative
ProducerMelissa Massey
Production CompanyYellow Fish Limited
Executive ProducerLuke Biggins
Production ManagerTalor Hanson
Director of PhotographyPaul Mackay
Focus PullerDan Deighton
WardrobeJosh Arimoro
WardrobeShaquille Ross-williams / Emmonouela Megkistou
WardrobeEmmonouela Megkistou
HairLady-yvonne Coleman, Gloria Odumosu
HairGloria Odumosu
Make-upLake Sanu Deborah, Ester Davina Hemmings
Make-upEster Davina Hemmings
EditorEdibile Elevens
ColouristCaroline Morin
Grading companyWash
Director's RepresentationMarisa Garner Associates
CommissionerSam Adebayo
Label3 Beat

Rob Ulitski - 27th Aug 2020

Related Content

Latest News

news

Anthony Taylor 1958 - 2021

Anthony Taylor, producer of many acclaimed and award-winning commercials, most recently at Kode …

Promonews - 10 days ago

news

Silence signs to Spindle

Spindle have signed the director known as Silence to the company's directing roster for …

Promonews - 14 days ago