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Finn Foxell 'Make It Count' by Milo Blake

Rob Ulitski - 26th Aug 2020

Milo Blake directs a meditative visual for rising artist Finn Foxell. 

Following in the lo-fi vein of his music production, the video is a reflective and authentic piece, with unexpected layers of haunting and existential imagery. 

Blending the worlds of hip-hop, arthouse cinema and science fiction, the concept is unique and memorable, and the use of 16mm film adds a nostalgic quality to the project. 


I wanted something recognisable as a London hip-hop video but also pushed itself into more unusual territory.

"After watching Lars Von Trier's Melancholia, and doing research on rogue planets that drift through the solar system without being tethered to anything gravitationally in space, it prompted my idea to play on this concept of it being the end of the world.

"The twist I wanted to explore was to fuse this theme with the street culture imagery of London. I wanted something that was both recognisable as a London hip-hop video but something that also pushed itself into more daring and unusual territory. Finn provided a song that had a mix of smoked out poetry, feel-good vibes but then also a really soulful melancholic ending instrumental, so I tried to plot my images around these feelings.

"We shot this on 16mm because the gravity of the story we were trying to tell needed a format which had a very human quality to it. In addition, I made it a priority to have a very wide-angle lens, a 4mm so that we could get these otherworldly perspectives on our cast and the world itself. I wanted the environment and particularly the sky to be quite prominent in the frame and give us a scale that matched the scale of the concept.

"Credit goes to Finn for having the bravery to give this a shot. As a viewer, I would pay attention to little hints such as the glowed markings on our cast which were my way of hinting to the finale of the video. I envisioned this movement of two sides of two different planets cut in half as a mystical tattoo placed on our actor's forearm, as he brings together halves to make a whole in one of our scenes. This is a reflection of the impending collision between the Earth and our rogue planet.

"Much love and props to the whole team who came together to help me make this, was a special shoot."

Rob Ulitski - 26th Aug 2020


  • Director's notes
  • Performance
  • VFX
  • Hip Hop
  • conceptual

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Milo Blake
James Wood 
Production Company
Production Company
Figaro Inc.
Executive Producer
Pilar Muro
1st AD
Danny Rumbelow 


Director of Photography
Rhys Warren 
Focus Puller
Oliver Bingham 


Art Director
Jimmy Van Twest 


Casting director
Cameron Culver 


Arthur Parisi 

Other credits

2nd AD

Tiger Brewer

Art Assistant

Lizzy Dayo

Steadicam Op

Ben Carrier


Nicholas Bourdeaux

Rob Ulitski - 26th Aug 2020

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