Amy Allen is stalked by an unknown aggressor in Similar But Different's video for Difficult. 

Channelling a paranormal, retro-horror aesthetic, the directing duo - Charlotte Fassler and Dani Girdwood - set the scene using an isolated desert location, mysterious in its own right with an overbearing sense of mystery. 

We follow Amy as she is watched by a shadowy figure and chased by a reckless driver, only to discover she’s trapped in a repeating loop of her own making. The video’s visuals echo the song’s lyrics and Amy’s battle with herself.

The mysterious and dynamic video is complimented by its clever use of surveillance footage and nature documentary clips adding an additional layer to the visual metaphor. The duo used production restraints to their advantage, creating a rawness felt onscreen through Amy’s dramatic, dynamic and energetic performance. 

SIMILAR BUT DIFFERENT:

“Amy is such a magnetic force - the type of artist we dream of collaborating with. We were so drawn to her as a storyteller, and wanted to craft something together that had a twisted narrative in its bones.

"We loved diving into this unexpected world and thriller genre with her”.