Creative studio AMITYBLOC has directed an inventive lockdown video for emerging rapper Respons, in their second creative collaboration together. 

Utilising mixed media and bundles of nostalgic imagery, the video is a DIY homage to youth culture, pondering the decisions that have to be made day to day to keep us on the right track. 

AMITYBLOC:

There's plenty of micro Easter-eggs packed into the two-minute visual to encourage viewers to go back to look out for things they may have missed first time.

"With the artist championing a heavy DIY spirit, we wanted to place him in a mixed-media DIY craft wonderland. Mirroring that spirit, everything was created using hand-made methods to give it a really tactile and analogue feel.

"The floating bottles and pouring glasses were created with string, bottle corks and chopsticks against a green screen. All the paper and tape elements were cut and scanned in frame by frame.

"The result is a video which hopefully maintains the attention of the viewer throughout. There's a bunch of micro Easter-eggs packed into the short two-minute visual to encourage anyone to go back over and watch to look out for things they may have missed the first time round."