Director

Amitybloc

Amitybloc direct a creative visualiser for Lo5ive's Fahrenheit, cleverly shot in a London nightclub.&nbsp;Under coruscating lights on a packed dancefloor, we follow a model through the night from behind, via a Snorricam setup.&nbsp;"The brief was just a track visualiser, but no one watches those and you can't post it on instagram and hope anyone cares," say Amitybloc. "So we pitched an idea that was a bit better as an introduction for an new artist."(Hair designer) Rooibos shaved the head of a model then dyed a new Lo5ive logo to back of it. We took photos and made the artwork. Later that night, we shot the video.&nbsp;A snorricam set up was fixed to the model, the camera fixed to the back of his head, pointed at the logo. We filmed his experience in the club from this perspective."Most people didn't notice despite the massive bright light. Those that did probably just thought someone was doing a stupid TikTok idea. They were half correct. People who were a bit for intoxitated graviated towards the camera, you can see some fun reactions from them too."

Sergio Jaen

Fomo Productions

Janette Quaye

Caitlin Ricaud

James Robertson

Rooibos

George Eyre

Black Butter Records - Sony Music

Lo5ive 'Fahrenheit' by Amitybloc

Lo5ive-'Fahrenheit'-by-Amitybloc

Amitybloc direct a live visual for South London teen musician&nbsp;Flowerovlove inspired by&nbsp;vintage TV shows .&nbsp;In the middle of a vibrant orange set, we see the artist - otherwise known as Joyce Cisse - perform Get With You alongside her backing musicians, captured via&nbsp;a multi-cam set up.&nbsp;Exuding nostalgic vibes and a sense of feel-good energy, the directing duo's latest video for South London teenager is a simple yet perfectly executed concept.&nbsp;"Flowerovlove had some really clear references and knew exactly what she wanted: an old skool TV broadcast performance like The Doors and Nancy Sinatra," say Amitybloc."We meticulously studied them day and night to spot any small things that united them all. Clearly destined for a multi-cam set up, we used broadcast cameras and a simple but stunning set design."Once the first edit was finished, it still didn’t feel quite complete. So we managed to track down one of the original MCs for ATV back in the 50s who would usually introduce the musical performances. Funnily enough, he got her name completely wrong calling her 'flowers for love'&nbsp;not flowerovlove. Fortunately flowerovlove did this strange look to camera right at the start of the performance so it ended up looking like she was reacting to the mispronoucnation live on air."&nbsp;

United Kingdom

Rhory Danniells

Intergalactic Studios

Flowerovlove 'Get With You' (Live) by Amitybloc

Flowerovlove-'Get-With-You-(live-Video)'-by-Amitybloc

Flowerovlove - aka Joyce Cisse - straddles her two lives as school pupil and rising pop sensation, in amitybloc's breezy promo for Hannah Montana.&nbsp;Visualising the whimsical world of the artist's laidback, nostalgic sound, the concept takes viewers on a journey through a series of fun DIY sets and transitions.&nbsp;The video captures a sense of frenetic action which contrasts the gentle soundtrack - elevating the dichotomy in the concept - and acts as a perfect introduction to the young pop artist.&nbsp;

Komodo Carpentry

Flowerovlove

Marc Casademont-Cases

Claryn Chong

Henry Heffer

Corey Milo

Georgia Marshall

Laurine Bailey

Martha Inoue

Juliette Wileman

Flowerovlove 'Hannah Montana' by amitybloc

Flowerovlove-'Hannah-Montana'-by-Amitybloc

Amitybloc directs a breezy, easygoing&nbsp;promo for Dexter's I Like Me.&nbsp;We see the artist perform in the back of a car cruising around London streets, as a jumble of random items begin to fill up the vehicle.&nbsp;Interacting with the various trinkets and props, we realise each of these have some kind of meaning to the artist, as she reminisces about the past.&nbsp;But ultimately she embraces her present and celebrates the woman she is today.[imgtoken data:1]&nbsp;

Jack Wright

Henry Gill

Jannick Fjeldsoe

Lucy Hickling

Dexter 'I Like Me' by Amitybloc

Dexter - I Like Me (Official Video)

Joey Maxwell enters a surreal dreamworld after a chance encounter with a beautiful customer, in Amitybloc's promo for Infrared.&nbsp;Starting as an bored supermarket checkout attendant who is willing the day away however he can, the video progresses into a hallucinatory trip full of swirling colours, glowing limbs and... a broccoli puppet playing a saxophone.&nbsp;Maxwell dives head-first into the role, whilst the surreal progression of the editing and use of super wide-angle lenses and camera trickery pulls viewers into this absurd world.Maybe things are not so bad after all...[imgtoken data:1]

Jamie Alexander

Jannick Fjeldsøe

Andi Chu

Black Kite Studios

Joanna Szyczewska

Polydor

Indie

Joey Maxwell 'Infrared' by Amitybloc

Joey-Maxwell-'Infrared'-by-Amitybloc

Amitybloc take&nbsp;us on a 90's-inspired meandering trip through London, in the promo for Oscar Welsh's Busy.&nbsp;Working from a list of fun potential ideas written on an iPhone, the video was shot on a couple of GoPros and&nbsp;brought to life through DIY techniques and plenty of visual trickery.&nbsp;Welsh's easygoing performance ties the whole thing together, and the concept's hyper surreal aesthetic is perfectly balanced with relaxed, go-with-the-flow vibes.&nbsp;

Tom Ringsby

Katie Downer

Benji Gershon

Oscar Welsh 'Busy' by Amitybloc

Oscar-Welsh--'Busy'-by-Amityblock

When he's not being dragged down the street, South London troubadour&nbsp;Joey Maxwell mulls over life's struggles&nbsp;in a deserted pub, in&nbsp;Amitybloc's video for Too Much. But there is no keeping this feisty&nbsp;fellow down for long.The fun times start to return once he meets up with 'Auntie' in the shopping precinct, and presents her with a brand new mobility scooter. Joey cannot help hitching a ride, and then blazing a trail back to positive vibes.This is the latest project for Maxwell and his brand of jaunty bedroom-pop&nbsp;by creative studio Amitybloc, who have shot stills and&nbsp;visualisers for the his debut EP, including video and lyric video for the single my self.&nbsp;

Taylor Sundermeier

Sam Roffey

Sam Mayer

Louis Vella

Emily Mcney

Orlando Riches

Olivia Jones

Myles Bevan

Time Based Arts

Singer-songwriter

Indie-pop

Bedroom Pop

Joey Maxwell 'Too Much' by Amitybloc

Joey-Maxwell--'Too-Much-'-by-Amitybloc

AMITYBLOC put a twist on the lyric video concept in the video for Gracey's Like That, to create what they call an 'anti-lyric video'.&nbsp;Incorporating the lyrics into everyday situations, the multiple vignettes are built around the themes of the track, with clever reveals to match the song's delivery.&nbsp;Charming and lo-fi in its style, the use of traditional&nbsp;titling is a nod to the VHS era&nbsp;with its own contemporary spin.&nbsp;

Nura Abdela

Creativs Label

Theo Witrylak

Polydor Records

Alternative Pop

Gracey, Alexander 23 'Like That' (lyric video) by AMITYBLOC

Gracey,-Alexander-23-'Like-That-(anti-lyric-Video)'-by-Amitybloc

Creative studio AMITYBLOC has directed&nbsp;an inventive&nbsp;lockdown video for emerging rapper Respons, in their second creative collaboration together.&nbsp;Utilising mixed media and bundles of nostalgic imagery, the video is a DIY homage to youth culture, pondering the decisions that have to be made day to day&nbsp;to keep us on the right track.&nbsp;

Amitybloc

Director

Videos featuring Amitybloc

2022 (3)

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2020 (2)

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