Promonews - 7th May 2020

Arnaud Bresson's video for Headie One x Fred again.. takes elements that we see repeatedly in grime and other urban videos - in particular the people - and puts them in another, more abstract environment. And it makes their presence all the powerful as a result.  

Although its for a video called GANG, the video shakes up that usual definition. The people featured here are from all generations, but their connection to Headie One seems palpable. This is about community - which actually extends way beyond his particular London postcode. 

There's a real spirit coming through in Arnaud Bresson's impressive video - expertly shot by DoP Paul Guilhaume - and it certainly shows a different side to Headie One. 

PRO Credits


DirectorArnaud Bresson
Executive ProducerThéo Gall
Production CompanyDivision
Production ServicesVoodoo Films
Producer (UK)Alex Jefferson
1st ADJerome Franc
Director of PhotographyPaul Guilhaume
Casting directorRoad Casting
StylistKiera Liberati
Make-upJade Farmiloe
EditorBasile Belkhiri
ColouristArthur Paux
VFXVincent Heine
VFXCamille Jamart
CommissionerMike O'Keefe
CommissionerElena Argiros
LabelSony Music

Promonews - 7th May 2020

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