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Rosie Carney 'When I Look At You' by Bjorn Franklin & Johnny Marchetta

Rob Ulitski - 16th Mar 2020

Johnny Marchetta and Bjorn Franklin explore love and loss through abstract choreography in their video for Rosie Carney. 

Aesthetically reminiscent of fashion photography, the concept is born out of the ancient meaning for cherry blossoms - a metaphor for how beauty can be shortlived. 

Taking on the role of DoP in addition to co-directing, Johnny Marchetta contrasts vibrant red setups with muted pastel tones, representing the traumatic dichotomy of life and death. Marchetta also keeps the camera movement deliberate and subtle, allowing the performances to unfold organically and unobtrusively. 

Eventually coming full circle to rebirth, the visual balances an abstract narrative with contemporary cinematography to create a poignant experience. 

Rob Ulitski - 16th Mar 2020

Tags

  • Dance
  • Up & Coming
  • Performance
  • Pop
  • Folk

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Credits

Production/Creative

Director
Bjorn Franklin
Director
Johnny Marchetta
Producer
Gina Burns
Production Company
Bee Happy Media

Camera

Director of Photography
Johnny Marchetta
Focus Puller
Jean Dakar
2nd AC
Alex Da Palma

Lighting/Grip

Gaffer
Joel Rainsley

Wardrobe

Make-up
Beth Mckendrick
Wardrobe
Giuseppe Stelitano

Casting

Lead actor
Tyler Deyn

Commission

Label
Color Study

Other credits

Set Build -

Ark Creative.

Rob Ulitski - 16th Mar 2020

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