Meek Mill ft Justin Timberlake 'Believe' by Maxime Quoilin

Maxime Quoilin makes a notable start as a fully-fledged music video director for Meek Mill's collaboration with Justin Timberlake, weaving their performance with a powerful story of personal redemption.

Quoilin has built a reputation across disciplines, from photography and graphic design to creative direction and moving image across fashion, commercials and live music tours - including Beyoncé's Formation tour.

Now he is taking the next step, with his video for Believe employing an old-school structure, separating the artist performance from the narrative. What is not old-school is how this story of hope is delivered in a gritty, hard-hitting fashion: after witnessing her father's arrest, a young woman turns to drugs, overdoses and almost dies. Her slow but determined recovery leads her to the boxing ring, and a reunion with her father.

The video is Quoilin's first since joining Good Company in the US, and becoming represented by FAMILIA in the UK.

MAXIME QUOILIN:

"I'm really excited to put this one out. I've worked on a whole range of creative stuff for music artists, but to finally tackle directing and doing music videos is awesome.

"It was interesting to do something a bit more narrative which isn't often the case for hip-hop music videos. We shot entirely on film so that was a completely different way to operate that I'm used to. I feel blessed I get to learn from extremely talented people around me while doing what I like, it's still astonishing to me."