Rob Ulitski - 7th Nov 2019

Stuart McIntyre directs a slow, steady and very absorbing music video for Deem Spencer's Shorty Pt. 3. 

The relaxed visuals start with Spencer in a blank room with just his head and shoulders showing. Styled in a bandana and a T-shirt, the minimalist art direction and wardrobe mirrors the stripped-back track. Shot in a variety of long takes, Shorty Pt. 3 moves at its own pace, with only a handful of shots in the whole project. 

One great thing about the slower editing style is the ability to really look into a scene as we watch it. As the pacing and editing within music videos gets faster and faster, we have adapted to quickly picking out what we need to see before the image cuts to another shot. There is none of that here, as viewers are invited to watch the performance, generate ideas about the locations and scenery and really connect to the track and visual. 

Untraditional but very effective, this simple concept is elevated by the sense of calm that radiates from both the video and Spencer's performance throughout. 

Watch 'Deem Spencer 'Shorty Pt. 3' by Stuart Mcintyre' here

PRO Credits

Credits

DirectorStuart Mcintyre
ProducerMcCray Sutherlin
Production CompanyCare Of The Land
Executive ProducerSaskia Whinney
Director of PhotographyRoss Giardina
WardrobeElena Lark
EditorChris Catanach
Editing companyCartel Editorial
ColouristWade Odlum
Other creditsColour House: Alter Ego Sound House: Walker Mix & Sound Design: Chris Nungary Creatives: Kwaku Beke, Tyree Harris, Stuart McIntyre

Rob Ulitski - 7th Nov 2019

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