Deem Spencer 'Shorty Pt. 3' by Stuart Mcintyre
Stuart McIntyre directs a slow, steady and very absorbing music video for Deem Spencer's Shorty Pt. 3.
The relaxed visuals start with Spencer in a blank room with just his head and shoulders showing. Styled in a bandana and a T-shirt, the minimalist art direction and wardrobe mirrors the stripped-back track. Shot in a variety of long takes, Shorty Pt. 3 moves at its own pace, with only a handful of shots in the whole project.
One great thing about the slower editing style is the ability to really look into a scene as we watch it. As the pacing and editing within music videos gets faster and faster, we have adapted to quickly picking out what we need to see before the image cuts to another shot. There is none of that here, as viewers are invited to watch the performance, generate ideas about the locations and scenery and really connect to the track and visual.
Untraditional but very effective, this simple concept is elevated by the sense of calm that radiates from both the video and Spencer's performance throughout.
|Production Company||Care Of The Land|
|Executive Producer||Saskia Whinney|
|Director of Photography||Ross Giardina|
|Editing company||Cartel Editorial|
|Other credits||Colour House: Alter Ego Sound House: Walker Mix & Sound Design: Chris Nungary Creatives: Kwaku Beke, Tyree Harris, Stuart McIntyre|
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