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Avelino ft Dave 'Cassius Clay' by Charlie Sarsfield

Rob Ulitski - 6th Nov 2019

Charlie Sarsfield directs an artistic homage to London for Cassius Clay, by Avelino ft Dave. 

Featuring a frenetic, quickfire set of scenes and shots, the central theme that runs through the whole video is of London and the energy of the city and its inhabitants. Utilising mixed media, including video, photo, illustration and VFX, Sarsfield has succeeded in creating a dynamic, engaging visual that is a perfect pairing to the track. 

CHARLIE SARSFIELD:

"For Cassius Clay, I really wanted to capture the essence of Tottenham, and wider London. The energy this city has is second to none, full of young people striving for greatness. Filming shots around the blocks that raised them, we wanted to illustrate the frustrations that sit at the heart of the track.

"Using mixed media to keep the pace through the film, we approached it like making art, rather than just a music video. It was an honour to create this visual for two young Kings, with the world at their feet."

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Rob Ulitski - 6th Nov 2019

Tags

  • Director's notes
  • Performance
  • Rap
  • Hip Hop

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Credits

Production/Creative

Director
Charlie Sarsfield
Producer
Mike Heath
Production Company

Camera

Director of Photography
Olan Collardy
2nd AC
Benji Kirkman

Art

Art Director
Fin Roberts

Editorial

Editor
Tom Herring

Grading

Colourist
Jonny Tully
Colour grade company
Big Buoy

Agent

Director's Representation

Commission

Commissioner
Daniel Millar
Label
Sony Music

Rob Ulitski - 6th Nov 2019

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