Editor

Tom Herring

Jesy Nelson and Charlie Sarsfield take a bold step into serious territory, and pull off a remarkable feat in a dramatic story of love, betrayal and domestic abuse in 1960s London for Bad Thing.&nbsp;Made in collaboration with Women's Aid UK and based on real events, Jesy plays a girl in London's East End, who falls for a sharply-dressed young man - played by Sid&nbsp;Ellisdon. Love blossoms, and marriage follows. Then Jesy finds herself becoming the perfect 60s housewife - while her young husband is still out on the town...If the milieu in which the video is set, recollecting cinematic recreations of the world of The Krays,&nbsp;offers a suggestion of what eventually happens to Jesy, the climax is genuinely powerful - and painfully realistic. People have put real thought into this video and it shows. It deserves to get attention and really positive response.A huge round of applause to Jesy Nelson - who is great in this - and to Charlie Sarsfield. It's up there with the very best things he's done.[imgtoken data:1]

United Kingdom

Dre Spisto

Natalie Wilkins

Charlie Sarsfield

Shabana Mansouri

Untold Studios

Marisa Garner

Krunal Saadrani

Courtney Bennett

Mike Heath

Tilly Gerrard

Jack Green

Beau Pritchard-jones

Pete Muncey

Dan Deighton

Nicolas Di Matteo

Elizabeth El Khadi

Nuriye Sonmez

Anna Wild

Alex Gregory

No.8

Sid Ellisdon

Jesy Nelson 'Bad Thing' by Charlie Sarsfield

Jesy-Nelson-'Bad-Thing'-by-Charlie-Sarsfield

Charlie Sarsfield directs a charming promo for Jax Jones and Calum Scott - who take a trip on a cramped night bus, for Whistle.&nbsp;Using clever motion control camera moves to capture the rowdy atmosphere on the bus - the same one that Jones used to ride in his local neighbourhood -&nbsp;the lives of the passengers unfold.&nbsp;And the outcome is a video that feels intimate and endearing, emanating feel-good vibes throughout.&nbsp;The inclusion of dynamic drone shots of the city contrasts the packed bus environment, adding a sense of space and time to the concept.&nbsp;[imgtoken data:1]

Charlie  Sarsfield

Aidan Brooks

Shaun Waldie

Courtney J. Bennett

Sean Patel Gould

Polydor Records

Jax Jones & Calum Scott 'Whistle' by Charlie Sarsfield 

Jax-Jones-&-Calum-Scott-'Whistle-'-by-Charlie--Sarsfield-

Following their collaboration on <a href="https://www.promonews.tv/videos/2022/11/07/louis-tomlinson-out-my-system-charlie-sarsfield/79113" target="_blank">Out Of My System</a>, Charlie Sarsfield reunites with Louis Tomlinson&nbsp;for a&nbsp;second video, this time for latest release Silver Tongues.&nbsp;The nostalgic promo pays homage to a lost youth through a series of powerful portraits and setups, with Louis as the focal point who connects each story.&nbsp;Threads of a narrative run through the video, but the heart of the concept is in the evocative vignettes, which exude raw emotion and universally relatable situations.&nbsp;Aside from being gorgeously shot and crafted, the casting is spot-on, and these characters feel like people that you may know, leaning into the powerful nostalgia of youth and the feelings of time gone by.

Mathias Gilay

Faye Purcell

Joe Munroe

Johnny Tully

Indie

Louis Tomlinson 'Silver Tongues' by Charlie Sarsfield

Louis Tomlinson - Silver Tongues (Official Video)

Charlie Sarsfield directs a surprisingly intense promo for Louis Tomlinson's comeback single.&nbsp;The pop-punk vibes of new track Out Of My System are visualised through fast-paced camerawork and saturated red lighting, with distorted frame rates and close-up&nbsp;angles&nbsp;to elevate the stylised concept.&nbsp;The enclosed location works perfectly as a contrast to the dynamism of the concept, with the frantic energy threatening to bubble over and spill through the walls.&nbsp;It's a thoroughly impactful way&nbsp;for Tomlinson to mark his return to action.&nbsp;

Massimo Fillipe

Toby Leary

Joe Munro

Jonny Tully

Louis Tomlinson 'Out Of My System' by Charlie Sarsfield

Louis Tomlinson - Out Of My System (Official Video)

Charlie Sarsfield directs a compelling promo for George Ezra's Dance All Over Me, which sees George in a large studio space, performing as a group of dancers begin to multiply behind him.&nbsp;Transitioning from wide shots to extreme close-ups, the camera glides around the space smoothly, capturing a hypnotic amalgam of movement and performance.[imgtoken data:1]"Since watching his early videos, I’ve always wanted to work with George and actually doing so has been quite surreal," says Sarsfield.&nbsp;"The idea stemmed from taking inspiration and techniques traditionally used in hip hop videos from the likes of Kendrick Lemar and Pa Salieu, where people in the background begin to multiply."We wanted it to feel like George had walked onto the wrong set, surrounded by dancers. As the track progresses, the choreo really comes to life, almost as if the music inspired them to move."George liked the idea of having line dancing, featuring LOTs of dancers and the routine was masterfully put together by Suzzette Brissett. Huge thanks to everyone involved in bringing this to life. It’s great to see it out in the world.“I’m really proud of this video. It was an ambitious set up and the team executed it beautifully."

Toby Tomkins

Holly MacDonald

Michael Lewin

Vini Curtis

Nkem Egbuchiri

Tia Varnnard

Beau Pritchard-James

Sam Bishop

Daniel Deighton

Ollie Cipres

Suzette Brissett

Vaneza Londono

Columbia

Singer-songwriter

George Ezra 'Dance All Over Me' by Charlie Sarsfield

George Ezra - Dance All Over Me (Official Video)

Charlie Sarsfield directs a boisterous&nbsp;visual for Yungblud’s latest release, Tissues.Shot in the striking Porchester Hall, the video sees the&nbsp;megastar perform to camera as carefully crafted scenes of mayhem break out around him, frozen in time.Harnessing the singer's unremitting energy, the concept explores what it feels like to be in love, and the whirlwind of emotions that come with the feeling.&nbsp;[imgtoken data:1]<blockquote>I wanted to represent that moment of holding your breath before taking the plunge.</blockquote>“Yungblud is one of the most interesting artists I’ve worked with for a number of reasons,"&nbsp;says Sarsfield&nbsp;"He’s infectious, and such a lovely human being, but also an artist that strives for perfection throughout every process.&nbsp;We spoke everyday in the lead up to the visual, tweaking certain bits, and introducing new vignettes as we went."I wanted the visual to portray that scary but beautiful moment of falling in love. It’s beautiful because of how special love is, but scary because you become so vulnerable. By having everyone in the video static throughout until the release for the last chorus, I wanted to represent that moment of holding your breath before taking the plunge. "The focus of the video is on Yungblud and his captivating performance but we also had to craft a bespoke and intriguing world around him without taking away from that epic performance. You could watch this video several times and notice something different which adds an extra layer of fun.”

Hanan Cher⁣

Jake Buckley

Ari Rissotti

James Lahaise

Aubrey Woodiwiss

Interscope

Yungblud 'Tissues' by Charlie Sarsfield

YUNGBLUD - Tissues (Official Video)

Charlie Sarsfield continues his collaboration with Mabel&nbsp;with a lavish 35 minute 'album experience' - including live performances from her hit new album About Last Night.This tour de force&nbsp;of creativity boasts a whirlwind of luxurious vignettes, soaked in golden light and dripping with opulent styling.&nbsp;Shot at the Waldorf Hotel in London,&nbsp;the film takes viewers on a dynamic journey mixing choreography and behind the scenes moments with live recordings of her new tracks.[imgtoken data:1]Taking inspiration from the sumptuous interior of the hotel as well as Hollywood icons such as Marilyn Monroe, the film has a rich&nbsp;filmic aesthetic, and&nbsp;was commissioned by Amazon Music to build anticipation around the album release and give fans exclusive access to Mabel's new music.Mabel's presence feels fresh and well-rounded throughout, and the contrast between full performance and understated movement highlights her multifaceted talent.&nbsp;

Jamie Hitchens

Chantal Gold

Kevin Cheung

Sophie Barrott

Ruth Wardell

Okay Studio

Amazon Music UK

Mabel 'About Last Night' (Album Experience) by Charlie Sarsfield

Mabel--'About-Last-Night-'album-Experience'-'-by-Charlie-Sarsfield

Charlie Sarsfield mixes things up with&nbsp;Mabel, with this moody and atmospheric but also fun and dynamic promo for her latest release 'LOL'. Mabel is shown hanging out with her friends, 'laughing out loud' at the deperation of an ex-boyfriend,&nbsp;living life without pressure or the expectation of others.&nbsp;Across several distinctive vignettes, we see an abstract expression of these themes, with plenty of fun choreography and stylish outfits.[imgtoken data:1]This is Charlie Sarsfield and Mabel's second collaboration - following the video a few months ago for <a href="https://www.promonews.tv/videos/2022/05/24/mabel-24kgoldn-overthinking-charlie-sarsfield-filfury/76545" target="_blank">Overthinking</a> - and they worked closely together to develop a distinct look.“Working with Mabel is always a dream," says Sarsfield. "We really wanted to push the aesthetic forward this time around, playing with various angles with the intent of creating a surreal, dreamlike world incorporating choreography and multiple builds.”

Simone Beyene

Xiaoxuan Zhu

Courtney J Bennett

Orlando O'Mahoney Morris

Joshua Dadson

Amber Rimmel

Megan Lee

Electric Theatre Collective

Mabel 'LOL' by Charlie Sarsfield

Mabel--'Lol-'-by-Charlie-Sarsfield

Charlie Sarsfield reunites with Kojey Radical to direct&nbsp;a super slick and colourful performance promo, featuring Cashh and King Promise, that is perfect viewing on a day with record-busting temperatures...Following Sarsfield's videos for Kojey's GANGSTA and Payback,&nbsp;the video for the Born remix is a full-on celebration of Ghanaian and Jamaican culture, and presents the artists amongst a sea of partygoers, chilling out under a warm sunset glow.&nbsp;Saturated lighting and fluid camerawork interweave in the dynamic vignettes, creating a laidback, atmospheric vibe throughout.[imgtoken data:1]“Coming back for a third time working together with any artist is an honour, but with Kojey this one felt special," says Charlie Sarsfield.&nbsp;"Having spent a lot of time in Jamaica myself, and with Cashh on the track, I really wanted to harness the feeling of the parties on that side of the world.”[imgtoken data:2]

Bevan Agyemang

James Duffey

Nkem Ggbuchiri

Kojey Radical ft Cashh & King Promise 'Born (Remix)' by Charlie Sarsfield

Kojey-Radical-Ft.-Cashh-&-King-Promise--'Born-Remix-'-by-Charlie-Sarsfield

Director Charlie Sarsfield continues his collaboration with Kojey Radical with the video for Payback, featuring Knucks - and adding a few more famous faces too, at a swish dinner&nbsp;party.&nbsp;&nbsp;The dynamic visual perfectly encapsulates the high energy track, bringing to life a sumptuous aesthetic that sees the artist and his friends breaking bread and partying in style, dripping with luxury styling - with classic Saville Row suits adorning each of the artists.[imgtoken data:1]Kojey and Knucks are joined by Wretch 32, Cashh, Shae Universe, Niko Omilana and more, at a spectacular location, for a contrasting follow-up to Sarsfield's previous collab for Kojey Radical - the reflective, domestic-set video for Gangsta.“It's been a real joy to work closely with Kojey on our second consecutive visual," says Charlie Sarsfield. "We spoke of wanting to build on Gangsta, pushing that aesthetic. Our tag line became, 'If Gangsta was the journey, Payback is the fruition’. Maintaining our portrait approach to performance, emphasis was put on careful framing again.[imgtoken data:2]“Kojey asked me to watch a film called Climax&nbsp;which inspired the high angled shots. We then paired this up with inspiration from old school music videos by the likes of Beastie Boys and NWA with low angled framing, which helped to create a really dynamic visual across the board. We felt this ‘old school’ backbone matched and elevated the sound that Swindle masterfully pieced together."It was an honour to quite literally dance with Kojey again and it was my first time working with Knucks, who is such a great artist and someone I'd admired from afar for a while. It wasn't without its trials, but the payback has been all worth it."

Annie Ayres

Affy Robani

Thomas Hole

Ali Baines

Rory Power

Steve Cameron

Michael Bryden

Rita Kusi

Tom Mangham

Black Kite Studios

Phil Lee

Ejiro Dafé

Pieter Snyman

Josh Tue

Tommy Raban

Kojey Radical ft Knucks 'Payback' by Charlie Sarsfield

Kojey Radical - Payback (feat. Knucks)

Charlie Sarsfield sensitively brings to life Kojey Radical's path from childhood to the present day in the video for GANGSTA.The cinematic film is an emotional and intimate portrayal of Kojey’s relationship with his family and his unwavering admiration and respect for his mum - who is the 'gangsta' of the songtitle, due to her indominitable attitude, and fortitude in the face of every challenge.Sarsfield dramatises the domestic setting, and the relationship between mother and boy, in the video in which Kojey appears as a 'fly on the wall', performing while the action plays out. He reveals&nbsp;his vulnerability in a captivating performance which is elevated by careful lighting and a nostalgic palette which perfectly blends the present with the past.[imgtoken data:1]This is the latest video featuring Kojey Radical produced by Untold Studios - he also features in the recently released film presentation of Swindle's new album. In this case, Kojey's sister Marsha also played a role behind the camera, advising Sarsfield on the creative vision - and his mother was also at the shoot.Talking about the video, Kojey Radical has commented:&nbsp;“Gangsta is such a personal song for me and I really wanted to make sure we captured the essence of family in a way that felt empowering."I normally would help direct my videos, but this time I gave that role to my sister alongside Charlie Sarsfield. It’s easily one of my favourite videos to date and it was an honour to have my mother and my family on set.”

Marsha Kwarteng

Thomas Hols

Polly Durrance

Hip Hop

Grime

Kojey Radical 'GANGSTA' by Charlie Sarsfield

Kojey Radical - Gangsta

Charlie Sarsfield directs the third instalment of Apple Music's The Agenda Live, for "Queen of The South" Shaybo.&nbsp;In suitably grand surroundings, Shaybo blazes through a series of performance vignettes, captured through hypnotic motion control setups.&nbsp;Exuding opulence and luxury, the artist notes that no matter how rich she gets, she'll always take care of&nbsp;her community - and it's safe to say her stars are ascending at a meteoric rate.&nbsp;DoP&nbsp;Pieter Snyman's polished cinematography elevates the lavish vibes, whilst the coloured lighting and confident control of the camera ensures the project remains&nbsp;fresh and contemporary.

Jordi Estapé

Jamie Tarr

Anil Duru

Anastasiya Cherasyuk

Fatou

Alyssia Rose

Marisa Garner Associates

TAWBOX

Apple Music

Shaybo 'Mud' by Charlie Sarsfield

Shaybo-'Mud'-by-Charlie-Sarsfield

Charlie Sarsfield directs an artistic homage to London for Cassius Clay, by Avelino ft Dave.&nbsp;Featuring a frenetic, quickfire set of scenes and shots, the central theme&nbsp;that runs through the whole video is of London and the energy of the city and its inhabitants.&nbsp;Utilising mixed media, including video, photo, illustration&nbsp;and VFX, Sarsfield has succeeded in creating a dynamic, engaging visual that is a perfect pairing to the track.&nbsp;

Tom Herring

Editor

13 videos featuring Tom Herring

2023 (2)

2022 (8)

2021 (2)

2019 (1)

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