Timon Birkhofer directs a powerful and affecting promo for James Arthur, featuring Blink 182 drummer Travis Barker. 

Weaving a cinematic tale of two struggling fighters - a master and his student - the narrative explores persistence, commitment, following your dream and never giving up. 

Picked up on the side of the road after being beaten to a bloody mess, an aging, former boxing champion takes a young woman under his wing, teaching her the ropes whilst ensuring she has a safe place to lay her head. 

The resulting arc deals with loss but also discovery, and is a celebration of our ability to bounce back after hitting rock bottom. 

DoP Daniel Steven Williams creates a glossy yet raw aesthetic - reminiscent of high-budget action flicks - which helps tie the performance section and narrative vignettes together. 

It's a rollercoaster ride that will leave viewers feeling energised and optimistic, and is deservedly picking up top awards around the world.