Sub Urban 'Cradles' by Andrew Donoho
Sub Urban watches the world burn in the video for Cradles, directed by Andrew Donoho.
Burning rooms, creepy mannequins and faceless toddlers with finger-guns start the proceedings, as we take a huge leap away from the mainstream and crash-land into the world of Sub Urban - as interpreted by Donoho.
The inspired mix of live action and haunting scribble animations creates a juxtaposition of innocent youth against a dangerous and violent adult world, and Sub Urban is in the middle of it all. And in this age where Billie Eilish and Joker resonate so strongly, it's lack of innocence and graphic violence feels very on-trend.
The visual takes cues from the childlike instruments and samples in the track, including a music box and bubblegum popping, and transforms these into something haunting. Sub Urban is terrific as an angsty and rather unhinged character, taking the absurdity in his stride and accepting his dark fate as the video progresses. And the vignette of faceless mannequin ballet dancers is a stroke of brilliance.
With creative direction from Sub Urban himself, and the hauntingly beautiful style that Donoho impresses on every project, this is a match made in heaven... or hell.
|Production Company||Huffman Creative|
|Executive Producer||Ryan Huffman|
|Production Manager||Katie Sarrels|
|1st AD||Joe Suarez|
|Director of Photography||Niko Wiesnet|
|Focus Puller||Owen Patry|
|2nd AC||Morgan Gardiner|
|Art Director||Morgan Gillio|
|Director's Rep (US)||Reprobates|
|Other credits||Supervising Producer - Luke Arreguin VP Creative Services - Devin Sarno A&R - Stefan Max Manager - Tim Kaplan Manager - Chad Hirsch Artist Photographer - Aaron Weiss 2nd AD - Adam Johnson BBE - Amber Jones Electric - Vassily Maximillian Key Grip - Eduardo Barraza BBG - Josh Markvan Grip - JP Bennett Grip - Zac Donnor Set Dresser - Dustin Bradley Set Dresser - Jereme Wood Set Dresser - Kilby Rodell Art Assistant - Chris Rose Stylist Assistant - Jenna Helfant Production Assistant - Will Anderson Production Assistant - Andrew Bowman Production Assistant - Jack Clarke Production Assistant - Katrina Santana Production Assistant - John Paul Bonin 2D Animation - Diego Huacuja 2D Animation - Kevin Eskew Rotoscoping - Kalp Media, Purple Patch & Narendra Moond Dancer - Stephanie Kim Pedestrian Dancer - Casey Roxas Pedestrian Dancer- Felix Perez Funeral Goer - Jayson Lee Funeral Goer - Lana Gukina Funeral Goer - Marc Hertle Funeral Goer - Osama Ellahib Funeral Goer - Mantha Balourdou Funeral Goer - Jessica Taylor Funeral Goer - Kazu Ribeiro Funeral Goer - Randle Rankin Funeral Goer - Rebecca Sida-montes Funeral Goer - Roxanne Munoz|
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