Sub Urban watches the world burn in the video for Cradles, directed by Andrew Donoho. 

Burning rooms, creepy mannequins and faceless toddlers with finger-guns start the proceedings, as we take a huge leap away from the mainstream and crash-land into the world of Sub Urban - as interpreted by Donoho.

The inspired mix of live action and haunting scribble animations creates a juxtaposition of innocent youth against a dangerous and violent adult world, and Sub Urban is in the middle of it all. And in this age where Billie Eilish and Joker resonate so strongly, it's lack of innocence and graphic violence feels very on-trend.

The visual takes cues from the childlike instruments and samples in the track, including a music box and bubblegum popping, and transforms these into something haunting. Sub Urban is terrific as an angsty and rather unhinged character, taking the absurdity in his stride and accepting his dark fate as the video progresses. And the vignette of faceless mannequin ballet dancers is a stroke of brilliance.

With creative direction from Sub Urban himself, and the hauntingly beautiful style that Donoho impresses on every project, this is a match made in heaven... or hell.