Promonews - 4th Oct 2019

French Montana called in British director Myles Whittingham for his larger-than-life video for Writing On The Wall - featuring Montana and guest artists Post Malone and Cardi B as a trio of giants in New York.

It's a classic idea having music stars towering over the streets of NYC, which probably began with David Fincher's video for The Rolling Stones' Love Is Strong - that was twenty-five years ago. And of course Lana Del Rey has done her own, West Coast-style, for Doin' Time recently too.

Meanwhile, Myles Whittingham did his own British version, for Giggs new album campaign, and video for 187, a few months back, and now goes again with some of the biggest artists on the planet right now, in collaboration with French Montana.

This blockbuster begins in Morocco where Montana grew up, seemingly within normality, before he jumps up and lands in New York - a metaphor for his life. Once in NYC he recruits Post Malone for a motorbike ride, and a scantily-clad Cardi- and they all loom large on the Manhattan skyline.

Credits

DirectorMyles Whittingham
Co-DirectorFrench Montana
ProducerLex Lewter
Production CompanyElixir Pictures
Executive ProducerMouktar Mohammed
EditorMyles Whittingham
EditorKevin Whelan
ColouristDidier Le Fouest
Grading companyHectic Electric
Post production companyHectic Electric
Post ProducerMouktar Mohammed
VFXHectic Electric
Director's RepresentationElixir Pictures
LabelEpic Records

Promonews - 4th Oct 2019

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