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Nyge X Rushy 'ATM' by Dan French

Promonews - 10th Sept 2019

Nyge makes the surprising journey from London estate to swish polo grounds in this team-up with Rushy. And he makes some big cash withdrawals on the way, in Dan French's video for ATM.

DAN FRENCH:

"This promo is the first collaboration between Nyge and Rushy. The song is upbeat with some great summer vibes. We wanted to bring in locations that aren't usually associated with the genre and transition seamlessly between them. Taking a stereotypically upper-class sport like Polo and bringing our own twist on it. This is juxtaposed with the estate which highlights the heritage of these artists and, of course, ATMs and money feature heavily."

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Promonews - 10th Sept 2019

Tags

  • Director's notes
  • New Director
  • Performance
  • Grime

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Credits

Production/Creative

Director
Dan French
Producer
Marisa Lee
Production Company
Family Creative
1st AD
Otis Dominique

Camera

Director of Photography
Laura Gallop
Focus Puller
Zach Levi-rodgers
2nd AC
Bradley Shemmell

Lighting/Grip

Gaffer
Tom Nowell

Art

Art Director
Lyndon Ogbourne

Wardrobe

Make-up
Collette Ruddy

Grading

Colourist
Vlad Barin
Colour grade company

VFX

VFX
Tom Stone

Promonews - 10th Sept 2019

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