The 1975 'People' by Warren Fu
Warren Fu serves up a rapid-fire visual feast for his third collaboration with The 1975 - a video with a nü-metal edge, and frontman Matty Healy rocking Marilyn Manson-esque long hair.
The band performs in a box featuring flashing lights, words and images that shift from wall to wall as the camera moves chaotically around them. At one point, Healy has a bomb strapped to his chest that he sets off, and that explodes into more digital images.
Matty Healy is one of those once-in-a-generation performers that can pull off this Molotov cocktail of rage and cheeky swagger.
“Culture has been missing music that defies the status quo, so I was excited to hear that the band wanted to shake things up with their next video.
"People is sort of a snapshot of the current state of our world: social media addiction, misinformation, consumption, environmental waste, binge-watching, surveillance capitalism, apathy vs activism, all trapped in a box of relentless media.
"The elements fell into place to create the perfect storm. Ben Ditto, [the band’s creative director], was responsible for the vile and subversive graphics that give the lyrics context. Matty Healy is one of those rare, once-in-a-generation performers that can pull off this Molotov cocktail of rage and cheeky swagger.
"My job was to make sure the camera, the movement and pacing all matched that explosive urgency. It felt like a return to the raw aggression of 70s and 90s rock, but with modern technology.”
|Executive Producer||Mayling Wong|
|Production Manager||Jack Bristow|
|1st AD||Steve Wingrove|
|Director of Photography||Rob Witt|
|Focus Puller||Barney Batchelor|
|2nd AC||Matt Wright|
|Editing company||Cabin Edit|
|Production Assistant||Charlie Scannell|
|Other credits||Co-Direction: Matty Healy, Ben Ditto Production Assistant: Charlie Scannell Assistant To Warren Fu – Elissa Nechamkin Digital Artist: Jon Emmony Face Filters: Aaron Jablonski CG Assistant: Ryan Vautier LED Cube Construction – Mark Rooney & Paul Gilzene Prop Wrangler - Ella Edwards Runners - Chester Sherburne, Jude Lilley, Milana Wonke, Harry Whitelock With Special Thanks To Black Island Studios, Matt Snowball Music, Arri Media And Panalux.|
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