Rob Ulitski - 27th Aug 2019

Warren Fu serves up a rapid-fire visual feast for his third collaboration with The 1975 - a video with a nü-metal edge, and frontman Matty Healy rocking Marilyn Manson-esque long hair.

The band performs in a box featuring flashing lights, words and images that shift from wall to wall as the camera moves chaotically around them. At one point, Healy has a bomb strapped to his chest that he sets off, and that explodes into more digital images.


Matty Healy is one of those once-in-a-generation performers that can pull off this Molotov cocktail of rage and cheeky swagger.

“Culture has been missing music that defies the status quo, so I was excited to hear that the band wanted to shake things up with their next video.

"People is sort of a snapshot of the current state of our world: social media addiction, misinformation, consumption, environmental waste, binge-watching, surveillance capitalism, apathy vs activism, all trapped in a box of relentless media.

"The elements fell into place to create the perfect storm. Ben Ditto, [the band’s creative director], was responsible for the vile and subversive graphics that give the lyrics context. Matty Healy is one of those rare, once-in-a-generation performers that can pull off this Molotov cocktail of rage and cheeky swagger.

"My job was to make sure the camera, the movement and pacing all matched that explosive urgency. It felt like a return to the raw aggression of 70s and 90s rock, but with modern technology.”

PRO Credits


DirectorWarren Fu
ProducerMayling Wong
Production CompanyPartizan Darkroom
Executive ProducerMayling Wong
Production ManagerJack Bristow
1st ADSteve Wingrove
Director of PhotographyRob Witt
Focus PullerBarney Batchelor
2nd ACMatt Wright
GafferOnx Narang
WardrobePatricia Villirillo
HairYusuke Morioka
Make-upAnnesophie Costa
EditorTaylor Walsh
Editing companyCabin Edit
ColouristAubrey Woodiwiss
Grading companyCarbon
Director's RepresentationClaire Stubbs @ Mouthpiece
CommissionerSemera Khan
CommissionerEd Blow
LabelDirty Hit
Production AssistantCharlie Scannell
Other creditsCo-Direction: Matty Healy, Ben Ditto Production Assistant: Charlie Scannell Assistant To Warren Fu – Elissa Nechamkin Digital Artist: Jon Emmony Face Filters: Aaron Jablonski CG Assistant: Ryan Vautier LED Cube Construction – Mark Rooney & Paul Gilzene Prop Wrangler - Ella Edwards Runners - Chester Sherburne, Jude Lilley, Milana Wonke, Harry Whitelock With Special Thanks To Black Island Studios, Matt Snowball Music, Arri Media And Panalux.

Rob Ulitski - 27th Aug 2019

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