Promonews - 23rd July 2019

He's a raver who's mad for Acid House - but he's thirty years too late...

Joe Wilson's charming video for Paul Woolford & Karen Harding follows the wacky path of a guy who missed it when it happened, but who's determined to enjoy the golden age of rave, even it means doing it all on his own. And all he needs is his imagination, a pair of white gloves and a dab of icing sugar to fulfil his fantasies.

What is really good about the video for You Already Know is the knowing and loving recreation of the era, as our deluded hero plays out the archetypal roles, from bouncer to blissed-out raver. A very affectionate, even poignant comedy - for a banger of a house tune.

PRO Credits


GafferYan Murawski
DirectorJoe Wilson
1st ADTom Turner
Director of PhotographyAlex Reid
Focus PullerTim Allen
ProducerErsan Beskardes
Art DirectorJakob Gierse
WardrobeWavey Garms
EditorCharlie Reddie
Grading companyGlassworks
LabelPositiva Records

Promonews - 23rd July 2019

Related Content


Keane 'Love Too Much' by Locky

Lochlainn McKenna (aka Locky), has created a charming and poignant sort of unrequited love for Keane, which sees the band take on the roles of teachers judging the school’s …

Rob Ulitski - 7 days ago


Yak 'Fried' by Max Siedentopf

Max Siedentopf's video for Yak takes us into an appetising scenario - an 80s cooking show, where presenter Olivia Burslem is testing the new Deepfryer 2000, with presenter Oli. But then things …

David Knight - 6 months ago

Latest News