Ned Botwood - 25th June 2019

Rita Ora proceeds over a not-so-ancient ritual in this flawless dance video by Sophie Muller.

Muller is the undisputed monarch of the performance video. It is difficult to overstate quite how long and impressive her reel is, let alone her influence on the music industry. While her videos have no obvious identifier, there is a timeless succinctness that carries through her repertoire, and this is a slick example of her light touch.

This pared-down take on an pagan ritual for Ora's team-up with Tiësto and Jonas Blue is a pretty good analogy for her style. Muller understands that Rita Ora doesn’t need a multitude of setups to command a video. There is a bold light display, and some typically brilliant choreography from Aaron Sillis. But the ritual magic in question is Ora’s magnetic charisma. And Muller provides her with everything she needs to express it.

PRO Credits

Credits

DirectorSophie Muller
ProducerHannah May
Production CompanyPrettybird
Executive ProducerJuliette Larthe
Production ManagerMarian Mikhail
1st ADChris Kelly
2nd ADLucy Kelly
Director of PhotographyJohn Perez
Focus PullerScott Williams
2nd ACJomar O'Meally
2nd ACJames Smith (AC)
Camera operatorJulian Pugh Cook
GafferNathan Matthews
Art DirectorAlison Dominitz
WardrobeKaren Clarkson 
HairShon Ju
Make-upMarie Bruce
EditorSophie Muller
CommissionerJames Hackett
LabelUniversal
ChoreographerAaron Sillis
Other creditsProduction Assistant: Benji Landman Runners: Tiger Brewer, Greg Welbourne, Daisy Rylance, Poppy Pierce, Sam Muller Camera Trainee: Steve Hatch 2nd Grip: Jamie Monks Crane Technician: Adam Slater DIT: Ollie Martin Playback: Von Adams Electrician: John Letsinger, Kai Blamey Desk Op: Christian Smith Rigger: Mark Redmond, James Molloy Wardrobe Assistant: Amy Holden-Brown Hair Assistant: Chloe Frieda, Jiyoon Lee, Ross Kwarn, Liam Russell Make-Up Assistant: Jan Chan, Billie Mckenzie, Michelle Vernage Art Dept Runner: Téra Pechmannová, Joey-Philippe Dali, Jay Newbury Choreographers Assistant: Shannelle 'Tali' Fergus, Glenn Hudson BTS Videographer: Musa BTS Photographer: Kaj Jefferies Artist Driver: Giles Horne Medic: Aaron Woodbridge

Ned Botwood - 25th June 2019

Related Content

video

Labrinth 'Jealous' by Sophie Muller

Labrinth teams up with Sophie Muller for this very simple set-up to aid new single Jealous, taken from his forthcoming album Take Me To The Truth - to be released next year.

Jimmy Brown - 10th Nov 2014

Latest News