Dustie Carter directs an ethereal and transcendent visual for 'Maybe It's For The Best', premiering exclusively on Promonews.
Sleepy Soul 'Still Can't Dance' by Dustie Carter
Disco lights, bullies and embarrassing dancing. Nothing will stand between a boy and his school dance in Dustie Carter’s charming video for Sleepy Soul.
Our young hero has two left feet and a girl to impress. So, armed with a pair of headphones, an instructional dance video, and a basement full of cardboard classmates, he overcomes his nerves with pure guts and ingenuity.
The video has a nostalgic style. Period details will feel familiar to anyone who came of age at the turn of the millennium, but this is ageless middle school story transcends its '90s setting. Mike Dalton’s signature milky photography ebbs in and out of focus, establishing the warm atmosphere of a distant memory.
A special mention should go to the video’s young star Mitchell Scheer, who is certainly not a terrible dancer. He carries the video with that strange mixture of confidence and naivety that defines the formative years of so many.
"The sound of Sleepy Soul seems lost in time, in an era you can’t place, so it seemed perfect to place the story in the past, as if it were a memory. Growing up in the late 90s/early 2000s gave me my inspiration, and automatically, I remembered to how it felt to be at a middle school dance. The awkwardness of dancing (attempting to dance) with your early-teen friends, streamers trying their hardest to decorate the basketball gym, the unnecessary smoke machines, and of course the perfectly embarrassing wardrobe. All of these memories came together to shape the style and tone we would set out to achieve."
"I’ve never directed anyone this young before, so I was excited to take on a new challenge. It was awesome to see what these young actors/actress brought to this project. They just blew us away with their performances."
|Production Company||Stolen Sun|
|Production Manager||Taylor Dalton|
|1st AD||Casey Nation|
|Director of Photography||Mike Dalton|
|Focus Puller||Jesse Bader|
|2nd AC||Nick Wallace|
|Art Director||Emily Pfeiffer|
|Lead actor||Mitchell Scheer|
|Lead actor||Kaitlyn Bowles|
|Other credits||Key Grip: Jordann Salvador Best Boy Grip: Makayla Hufziger Grips: TJ Wille, Sean Nielsen, Kane Katubig PA: Cameron Cook|
St. Louis rapper Mvstermind goes on a frantic adventure to reclaim his stolen possessions, in Dustie Carter's explosive promo for Square Up.
Two lovers are on the run from the law in Dustie Carter's mesmerising promo for German band Lovebyrd's Wanna Die Before You Do.
Sleepy Soul go on a musical road trip in Dustie Carter's promo for new release Self.
The third episode of Promonews' new series of podcasts with creatives in the music video …
The second episode of Promonews' new series of podcasts with creatives in the music video …
The UK Music Video Awards for 2021 is now open. And there are more awards than ever in …
Pulse Films have announced the signing of directing duo Machine Operated, who have directed …
Promonews is delighted to announce the launch of its first podcast series The Promonews Podcast - …
London-based animation production company Blinkink have announced the arrival of four …