Promonews - 7th May 2019

The second in a trilogy of videos for new soul artist Collard by SOB (that's Eseosa Ohen and Joseph Shaw) continues the stylish, very noir-ish and subtly dramatic aesthetic of their first video for Warrior Cry. 

In this one, Collard goes for a drive with a very wet-faced Kojey Radical - and it doesn't end well for him. "The visual is a depiction of me battling with my own demons and feelings, as if I’m forever followed and seduced by a devilish, Mephistopheles-like character (Kojey Radical)," explains Collard of the video. 

"Through many conversations with my directors, we all agreed we wanted to take a more theatrical route in terms of the production to extenuate as much as possible the feeling of danger and self-enabled helplessness which led me down the destructive path the song is based on.”

PRO Credits


ProducerFemi Anderson
Executive ProducerMaurizio Von Trapp
Production ManagerAnna De Guia-eriksson
1st ADOtis Dominique
Director of PhotographyHarry Wheeler
Focus PullerMilo Brown
GafferYan Murawaski
Art DirectorJaclyn Pappalardo
WardrobeFelix Paradza
Make-upYulia Yurchenko
EditorThomas Brigden
Editing companyFinal Cut
ColouristTim Smith
Post production companyButterscotch
CommissionerJames Hackett
LabelLost Ones
LabelVirgin EMI

Promonews - 7th May 2019

Related Content


Collard 'Favour' by SOB

Collard teams up with regular creative collaborators SOB (Joseph Shaw and Eseosa Ohen) for the otherworldly Favour. 

Rob Ulitski - 2 months ago


Collard 'Warrior Cry' by SOB

A very stylish music video directing debut by SOB (Eseosa Ohen and Joe Shaw), this is the first video for Collard’s rose-tinted track Warrior Cry.

Promonews - 1st May 2019


Collard 'Greyhound' By SOB

Collard gets to grips with his inner demons in the video for Greyhound, directed by SOB. Tortured by feelings of lost love, a series of nameless characters populate his house whilst he gets caught …

Rob Ulitski - 11 months ago


Collard 'Hell Song' by SOB

The third video for new soul artist Collard directed by duo SOB - that's Eseosa Ohen and Joseph Shaw - is set in a lighting shop, and follows Collard on a damning descent into the depths of a …

Promonews - 14th May 2019

Latest News