Promonews - 7th May 2019

The second in a trilogy of videos for new soul artist Collard by SOB (that's Eseosa Ohen and Joseph Shaw) continues the stylish, very noir-ish and subtly dramatic aesthetic of their first video for Warrior Cry. 

In this one, Collard goes for a drive with a very wet-faced Kojey Radical - and it doesn't end well for him. "The visual is a depiction of me battling with my own demons and feelings, as if I’m forever followed and seduced by a devilish, Mephistopheles-like character (Kojey Radical)," explains Collard of the video. 

"Through many conversations with my directors, we all agreed we wanted to take a more theatrical route in terms of the production to extenuate as much as possible the feeling of danger and self-enabled helplessness which led me down the destructive path the song is based on.”

PRO Credits


ProducerFemi Anderson
Production CompanyPulse Films
Executive ProducerMaurizio Von Trapp
Production ManagerAnna De Guia-eriksson
1st ADOtis Dominique
Director of PhotographyHarry Wheeler
Focus PullerMilo Brown
GafferYan Murawaski
Art DirectorJaclyn Pappalardo
WardrobeFelix Paradza
Make-upYulia Yurchenko
EditorThomas Brigden
Editing companyFinal Cut
ColouristTim Smith
Grading companyCHEAT
Post production companyButterscotch
CommissionerJames Hackett
LabelLost Ones
LabelVirgin EMI
SteadicamJake Whitehouse

Promonews - 7th May 2019

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