Lassamie Prasimay - 15th Apr 2019

Imogen Harrison visualises George Gretton's dark mental state embodied in his track Tread Water, down to the finest details of lighting, camera movement, sinister colour schemes, and sombre colour grading. 

Mid shots filmed after dark, in the depths of a forest, on deserted heaths and silent roads, are masterfully edited to the frantic pulse of the song. Even the subtlest melodic hints alter George Gretton's form on camera, as he wavers, and even multiplies, for a split-second, jump cutting between 'warm' and 'cold'-lit shots. 


"A couple of months ago George sent me Tread Water and I immediately felt a pull to visually represent the anxiety and state of flux that you can hear in the track. George and I spoke a lot about those sleepless nights, where you're left alone to contemplate your own thoughts. The video visualises the dark and intense mental state that comes with change and self-acceptance."


"There’s this nervous, insecure energy to the song that’s been captured really well. It’s sonically and lyrically frantic but Imogen’s recreated the emotion behind it in a pretty powerful way. We also got to shoot in some beautiful, atmospheric locations - a couple of which we were lucky enough to stumble across en route."

PRO Credits


DirectorImogen Harrison
ProducerImogen Harrison
Director of PhotographySimon Plunket
EditorBlaine Pearson
Editing companyTenThree
ColouristGeorge Neave
Grading companyCoffee
Grading companyTv
LabelCrosstown Records

Lassamie Prasimay - 15th Apr 2019

Related Content


Brother Leo 'Shine' by Leopold

Brother Leo goes on a hunt for hope through a colourful maze of geometric buildings, in Leopold's video for Shine.

Lassamie Prasimay - 4 months ago


Chaouche 'Progression' by Kristen Griffin

Director/DoP Kristen Griffin's video for Chaouche's song Progression channels inspirations of Ophelia, Kate Bush, and Studio Ghibli - an atmospheric gothic fantasy that was …

Promo News - 4 months ago


Nick Wilson 'Let Me Hold You' by Bjorn Franklin

In his video for Nick Wilson, first-time director Bjorn Franklin skilfully tells the story of a relationship, where initial pleasure and happiness in Brighton is replaced, through revelation, by …

Promo News - 4 months ago


Ruti 'Racing Cars' by Lauren Pringle

New director Lauren Pringle delivers a charming showcase for the mellow-voiced Ruti, taking some familiar pop video elements - exuberant dancers, lit-up cars - and dialling it all back from the …

Promonews - 5 months ago

Latest News