George Gretton 'Tread Water' by Imogen Harrison
Imogen Harrison visualises George Gretton's dark mental state embodied in his track Tread Water, down to the finest details of lighting, camera movement, sinister colour schemes, and sombre colour grading.
Mid shots filmed after dark, in the depths of a forest, on deserted heaths and silent roads, are masterfully edited to the frantic pulse of the song. Even the subtlest melodic hints alter George Gretton's form on camera, as he wavers, and even multiplies, for a split-second, jump cutting between 'warm' and 'cold'-lit shots.
"A couple of months ago George sent me Tread Water and I immediately felt a pull to visually represent the anxiety and state of flux that you can hear in the track. George and I spoke a lot about those sleepless nights, where you're left alone to contemplate your own thoughts. The video visualises the dark and intense mental state that comes with change and self-acceptance."
"There’s this nervous, insecure energy to the song that’s been captured really well. It’s sonically and lyrically frantic but Imogen’s recreated the emotion behind it in a pretty powerful way. We also got to shoot in some beautiful, atmospheric locations - a couple of which we were lucky enough to stumble across en route."
|Production Company||My Accomplice|
|Director of Photography||Simon Plunket|
George Gretton is waiting in isolation in Imogen Harrison's video for Grey / Blue, a visual which extends the downbeat themes of the track very effectively.
Imogen Harrison dives into surrealism in the video for legendary new-wave outfit The Psychedlic Furs' Come All Ye Faithful.
Imogen Harrison explores identity and sexuality in her absorbing promo for Luz.
Art director Anthony Neale steps into the director's chair to create an arresting visual for Italian rock duo Peaks! - featuring tattooed man Uno.
The second episode of Promonews' new series of podcasts with creatives in the music video …
The UK Music Video Awards for 2021 is now open. And there are more awards than ever in …
Pulse Films have announced the signing of directing duo Machine Operated, who have directed …
Promonews is delighted to announce the launch of its first podcast series The Promonews Podcast - …
London-based animation production company Blinkink have announced the arrival of four …
London-based production company Hello Love has announced the signing of Stella Belle Hex to …