David Knight - 11th Mar 2019

Michael Cumming, best known for his TV comedy work like Brass Eye and Toast Of London, and his commercials, makes an auspicious music video directing debut for George Ezra that pokes wholesome fun at some of the absurdities of the music industry.

The video for Pretty Shining People mocks the pop machine process, with George trying to win a recording contract by performing for a bunch of jaded record execs - all played by kids. They then want to turn the distinctive singer-songwriter into a pop star, by making him smile and dress and dance just like everyone else.

Can George win them over by being true to himself? You better believe it.

Ezra certainly has a knack for this sort of self-effacing, gently satirical comedy. It's served him well before - including a recent turn on Reeves and Mortimer's brilliant Big Night Out - and it does so again here.  

Credits

DirectorMichael Cumming
ProducerAmber Millington
Production CompanyMoxie Pictures
Executive ProducerDawn Laren
Production ManagerEleanor Daynes
1st ADSteve Roberts
Director of PhotographyBen Magahy
Focus PullerJeremy Fusco
2nd ACEve Carreno
SteadicamEmilio Schlappi
GafferBruce Magahy
Art DirectorRosy Thomas
WardrobeLuci Ellis
HairEmma Regan
Hair & Make-upJo Jenkins
Make-upEmma Regan
EditorFlaura Atkinson
Editing companyThe Quarry
ColouristRoss Baker
Post production companyHalo Post
Post ProducerCharlotte Hawkins
VFXRóisín @ Oblong
Director's RepresentationMarilou Bakkenist @ Moxie Pictures
CommissionerLaura Clayton
LabelSony Music
Other creditsEdit Producer: Jenn Sanders Sound Design: Richard Addis @ Halo Post Wardrobe Assistants: Ellie Patis & Sehrish Malik Ass. Production Designer: Katie Harvey Props Master: Mark Allett Props: Anthony Hariades & Samuel Evans Photographic: Ben Meadows Art Dept. Assistant: Gideon Palmer Electrician: Steve Murphy, Gavin Ogden & Max Milner DIT: Anton Badstuber Grip: Jamie Monks

David Knight - 11th Mar 2019

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