David Knight - 24th Oct 2018

Jack Whiteley and Joe Wills get together to conflate the worlds of videogaming, cosplay, and classic disco, to create something really special for Little Dragon.

It all starts with a teenage girl rushing into her bedroom to get stuck into her favourite online video game - which introduces us to fantastically off-the-wall real-life cosplay characters, in a country house retrreat, and the fictional Bodins Castle, where all manner . It's there that her blue garbed, pointy chinned avatar meets <lil dragon>, and plenty more intriguing characters (with the occasional 3D figure mixed in with the real). They connect - and then later on the castle dancefloor.

With fantastic attention to layers of detail, Whiteley and Wills bring brilliant costume design, makeup, VFX and choreographu - and make regular returns to the charming young player, to create a superbly imaginative soufflé for Little Dragon's Lover Chanting.

Brilliant stuff, for a fantastic song, which is taken from their brand new ‘Lover Chanting’ EP which is set for release digitally on 9th November with a special 12” black vinyl release scheduled for 16th November.

JACK WHITELEY & JOE WILLS:

“With the track’s infectious disco vibe, we felt there were some strong parallels to draw between the late-70s disco scene and the world of online role play gaming - two worlds worshipped for freedom of expression, pure escapism and the ability to redesign yourself in any way you want. This is our attempt at creating a hybrid between those two worlds – a surreal online gaming environment and a heated 70s disco dance-off!

"It was a very ambitious shoot and, as ever, was a huge team effort to pull off, so we’d just like to extend our sincere thanks and appreciation to everyone involved. And also to Little Dragon for buying into our mad fantasy RPG disco trip!”

LITTLE DRAGON:

“Just an ordinary day in Bodin’s castle! Big hugs to director team Jack and Joe and of course all the party people! It was the most splendid day that Kent had seen in years. Sun shining over the rose garden with avatars lined up ready to lose their minds. Come full moon the disco was on. No turning back this time. Unless you level up!”

PRO Credits

Credits

DirectorJoe Wills
ProducerLeah Draws
Executive ProducerEmma Wellbelove
Production ManagerChanel Parkinson
1st ADIsusko Garcia
Director of PhotographyBart Sienkiewicz
Focus PullerMatt Choules
GafferJoel Rainsley
Art DirectorSets Appeal
WardrobeTaff Williamson
Hair & Make-upNatasha Lawes
EditorPaul O’reilly
ColouristJessica Vile
Grading companyFramestore
Post production companyFramestore
VFXJeb Hardwick
VFXChloe Hayward
CommissionerTheresa Adebiyi
LabelNinja Tune
Other creditsDisco Trail VFX & Sound Design: Joe Wills Dadeko 3D Artist: Prosper Unger-Hamilton Green Screen Camera: Luís Santos & Prosper Unger-Hamilton Stills Photographer: Amin Musa Cast: Kaylia Dusauzay, Ramzan Miah, Yukimi Nagano, Erik Bodin, Fredrik Wallin, Håkan Wirenstrand

David Knight - 24th Oct 2018

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