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David Knight - 12th Oct 2018

Oscar Hudson’s marvellous video for Loyle Carner manages to do something extremely rare these days – it references the old masters of music video direction, and then extends that vocabulary of visual wonder and make the seemingly impossible happen before your eyes.

It begins in lo-fi home video mode, with Carner dozing on a crowded commuter train, before appearing alone in a luxurious express train – before the huge face of guest singer Jordan Rakei appears in the window. What we think is VFX trickery is in-camera trickery. And from that point on, we’re in a train carriage with the Carner and Rakei and fellow passengers, that is constantly changing, even though the position of the camera never moves…

It’s certainly possible to describe this visual treat as Gondryesque. It is, but this is no imitation. Its pure Oscar Hudson. As well as bamboozling trickery, there are visual jokes that you won't get on first viewing. And the subject of the songtitle Ottolenghi is in the video too – famous chef Yotam Ottolenghi is the ticket collector…

Within in all, Loyle Carner gives another terrific performance here – and then there’s the price of his train ticket from East Croydon to London Bridge. Mindblowing stuff!

Credits

DirectorOscar Hudson
ProducerCallum Harrison
Production CompanyPulse Films
Executive ProducerRik Green
Production ManagerTom O'Driscoll
1st ADDaniel Precious
Director of PhotographyRuben Woodin-Dechamps
GafferPeter Bishop
Art DirectorLuke Moran-Morris
Hair & Make-upEzana Ove
EditorOscar Hudson
ColouristToby Tomkins
Grading companyCHEAT
CommissionerConnie Meade

David Knight - 12th Oct 2018

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