Promonews - 27th Sept 2018

Joe Nankin explores themes of being adrift in emotional limbo through subtle symbolism in his video for Nao.

The outskirts of Lancaster, a city on the edge of the Mojave desert, is the arresting setting for the performances of Nao and guest artist SiR's Make It Out Alive. Nankin weaves in a sense of this extraordinary place, combined with intimate character portraits of locals, with his signature unhurrried style.


“The lyrics of Nao’s track are about desiring change but not knowing how to manifest it, about feeling stuck. We created a tapestry of imagery that directly or subconsciously spoke to these themes.

"The video follows a mythological legacy that the physical path is a metaphysical space of personal change. Nao and SiR’s performances are staged against the archetypal “road” adorned with a mosaic of beginnings and ends, impressions of past lives, passages, thresholds, liminal deities and lost souls. It’s a tried and
timeless journey, but hopefully presented in a way that is new and thoroughly Nao.”

PRO Credits


DirectorJoe Nankin
ProducerAriel Navarrete
ProducerAndrea Sastoque
Production CompanyCOMPULSORY
Executive ProducerKiran Mandla
1st ADXavier Puslowski
Director of PhotographyJon Chema
Focus PullerAlex van Putten
2nd ACBobby Pavlovsky
GafferCole Pisano
Art DirectorTom Castronovo
WardrobeJessica Worrell
HairCaitlyn Crenz
Make-upRaul Alejandre
ColouristGregory Reese
Grading companyThe Mill
Director's RepresentationCOMPULSORY
CommissionerKat Cattaneo
LabelSony Music
Other creditsPA - Jaime Tapia

Promonews - 27th Sept 2018

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