Dir. Lx channels an ob-doc feel with his latest video for DC, utilizing a lo-fi, multi-format approach to bring out some authentic vignettes and performances from the rapper.
Mike Shinoda (ft. K.Flay) 'Make It Up As I Go' by Antoni Sendra Podenco
A mixed media animation for Mike Shinoda's Make It Up As I Go, featuring K Flay, becomes an innovative way to tell a poignant story of struggle, created by Spanish director Antoni Sendra Podenco.
After recovering from a serious skate injury that leaves him out of the game, the main protagonist tries to return to his regular life. But things have changed, and he's trapped in the memories of a perfect day. Podenco's technique creates a scrapbook-like effect where past and present appear together. As the visuals mix and match, the faded paper strips and colourful paints could embody his past and his present as one.
Podenco also incorporates a performance by Shinoda and K.Flay which provides a counterpoint to the story of the young man struggling with his rehabilitation, and the intense visual style does not obscure the moving twist in the tale of this beautifully executed video.
|Director||Antoni Sendra Podenco|
|Producer||Antoni Sendra Podenco|
|Director of Photography||Ilja Maran|
|Director of Photography||Carlos Aparicio|
|Label||Warner Bros. Records|
|Other credits||Animators: Antoni Sendra And Luis LLácer Performance Shoot Director: Aaron Farley Director Assistant: Iván Fernández De Córdoba Stylists: Concha Núñez (concept) / Maxi (performance)|
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