Emma K - 20th July 2018

The video for MJ Cole & Kojey Radical's Soak It Up, directed by Filmawi, is based on the idea of something supernatural happening in the context of a tragic occurance in everyday life, and turning it into something soulful and beautiful.

Kojey Radical finds himself in the middle of a family mourning the loss of a son, who then appears lying on the floor of the sitting room among the mourners. Filmawi's use of 16mm film and natural light (beautifully shot by Joel Honeywell) adds to a striking sense of intimacy and palpable emotion. Its simple yet sophisticated and very powerful.

PRO Credits


ProducerCarla Steinberg
Executive ProducerKiran Mandla
Focus PullerEve Carreno
GafferVini Curtis
WardrobeTaslima Khan
Make-upGloria Penaranda
EditorEd Hanbury
Editing companyTrim Editing
ColouristOisín O'Driscoll
Grading companyThe Mill

Emma K - 20th July 2018

Related Content


Jay Prince 'Beamlight' by Filmawi

Filmawi - nominated for an UKMVA award last year for MJ Cole ft. Kojey Radical – combines gritty reality with hyperreal VFX in this video for Jay Prince.

Promonews - 15th Jan 2019


COMPULSORY signs Filmawi

COMPULSORY have announced the latest addition to its roster: award-winning photographer and filmmaker Filmawi. The former agency creative joins the production company for UK representation in …

Promonews - 30th Jan 2019


Hamzaa 'Red' by Filmawi

Filmawi's ethereal video for Hamzaa is located on a mist-shrouded beach, where a dancer appears to walk on water, finding inspiration through the gloom, while Hamzaa herself provides a …

Promonews - 19th Mar 2019

Latest News