Emma K - 20th July 2018

The video for MJ Cole & Kojey Radical's Soak It Up, directed by Filmawi, is based on the idea of something supernatural happening in the context of a tragic occurance in everyday life, and turning it into something soulful and beautiful.

Kojey Radical finds himself in the middle of a family mourning the loss of a son, who then appears lying on the floor of the sitting room among the mourners. Filmawi's use of 16mm film and natural light (beautifully shot by Joel Honeywell) adds to a striking sense of intimacy and palpable emotion. Its simple yet sophisticated and very powerful.

PRO Credits

Credits

WardrobeTaslima Khan
DirectorFilmawi
Executive ProducerKiran Mandla
Director of PhotographyJoel Honeywell
Focus PullerEve Carreno
GafferVini Curtis
ProducerCarla Steinberg
Make-upGloria Penaranda
EditorEd Hanbury
Editing companyTrim Editing
ColouristOisín O'Driscoll
Grading companyThe Mill

Emma K - 20th July 2018

Related Content

video

Jay Prince 'Beamlight' by Filmawi

Filmawi - nominated for an UKMVA award last year for MJ Cole ft. Kojey Radical – combines gritty reality with hyperreal VFX in this video for Jay Prince.

Promonews - 8 months ago

video

Hamzaa 'Red' by Filmawi

Filmawi's ethereal video for Hamzaa is located on a mist-shrouded beach, where a dancer appears to walk on water, finding inspiration through the gloom, while Hamzaa herself provides a …

Promonews - 6 months ago

news

COMPULSORY signs Filmawi

COMPULSORY have announced the latest addition to its roster: award-winning photographer and filmmaker Filmawi. The former agency creative joins the production company for UK representation in …

Promonews - 8 months ago

Latest News