MJ Cole x Kojey Radical 'Soak It Up' by Filmawi
The video for MJ Cole & Kojey Radical's Soak It Up, directed by Filmawi, is based on the idea of something supernatural happening in the context of a tragic occurance in everyday life, and turning it into something soulful and beautiful.
Kojey Radical finds himself in the middle of a family mourning the loss of a son, who then appears lying on the floor of the sitting room among the mourners. Filmawi's use of 16mm film and natural light (beautifully shot by Joel Honeywell) adds to a striking sense of intimacy and palpable emotion. Its simple yet sophisticated and very powerful.
|Executive Producer||Kiran Mandla|
|Director of Photography||Joel Honeywell|
|Focus Puller||Eve Carreno|
|Editing company||Trim Editing|
|Grading company||The Mill|
Filmawi - nominated for an UKMVA award last year for MJ Cole ft. Kojey Radical – combines gritty reality with hyperreal VFX in this video for Jay Prince.
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