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Promo News - 13th July 2018

Love in various forms blossoms in the Miami sunshine in Austin Peters' video for Dillon Francis and featured artist De La Ghetto's Never Let You Go - the opening track of Francis's new Spanish-language, reggaeton-flavoured album Wut Wut.

It's a real mosaic of feelgood vibes with an underlying level of tongue-in-cheekiness thrown in to suit Dillon Francis's characteristic sense of fun. There's time to hang out on a speedboat - but only as its being driven from the dealership on the freeway.

Another winner from the profilic Austin Peters, who's having quite a year...
 

AUSTIN PETERS:

"My intention was always that it was funny (like Dillon) / absurd / sentimental / joyous at once, a mix of tones and emotions to make something more interesting than what we expect for this kind of music.

"The treatment basically just said “kaleidoscopic euphoria” and that the idea was to make a reggaeton video while also subverting the tropes - ie having them perform at a boat dealership or ride on a speedboat that is actually being pulled by a truck on a freeway. I wanted to make something that is all these things, true to me, true to Dillon and true to the sound of the music being Reggaeton and trap en espanol that will be able to play in Latin/South America where this song will also be big, while still being subversive and positive in my way.

"I also just wanted to make something about Florida and Miami and the way that I feel about it."

Credits

DirectorAustin Peters
ProducerAndrew Krasniak
Executive ProducerJennifer Heath
1st ADDafna Harrison
Director of PhotographyPaul Özgür
Focus PullerRoberto Ballesteros
2nd ACCarla Sosa
GafferLavelle Higgins
WardrobeLina Palacios
HairObi Reyes
Make-upKarina Del Bel, Teresa Morgan
EditorMarlo Caine
Editing companyCosmo Street
ColouristMikey Rossiter
Grading companyThe Mill
Director's Rep (UK)Forever

Promo News - 13th July 2018

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