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Jack White 'Over And Over And Over' by Us

Lassamie Prasimay - 26th Mar 2018

Jack White is repeatedly transposed into what appears to be the same room, that nonetheless transforms stylistically with each dizzying camera jerk.

Us, the directing duo consisting of Christopher Barrett and Luke Taylor, have created a brilliant conceptual art piece for White's Over and Over and Over (from the new album Boarding House Reach), where the same space and same camera move is given infinite variety through an ever-changing cast of extras, different colours and props, and the accelerating speed of each move.

All this reflects a track that moves from traditional Jack White territory into somewhere far more experimental.

US:

"The song loosely references the Sisyphus myth. The story of a man who was punished for his self-aggrandizing craftiness and deceitfulness by being forced to roll an immense boulder up a hill only for it to roll down when it nears the top, repeating this action for eternity. This led us to explore the idea of being stuck in a loop. How life begins slow and time seems to go on forever, but before you know it things are going so fast you feel you’ve lost all control. We thought the visual of trying to escape a basement was a great setting for the theme.

"To create this effect we used a robot called the Bolt Camera System. It can travel at over 4 meters per second. The loop begins slow and repeats getting faster and faster until its running at full speed. We also wanted to express this feeling through the different sets, really pushing each loops tone and style conceptually. There are a lot of different meanings behind the sets and props but we would rather leave it open to interpretation.

"Jack was, as you’d expect, incredible when it came to his performances. We struggled to choose takes as they were all so great.

"We would also like to say a massive thanks to everyone involved as it was an incredibly tight turnaround but everyone was just amazing!"

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Lassamie Prasimay - 26th Mar 2018

Tags

  • Director's notes
  • VFX
  • Rock

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Credits

Production/Creative

Director
Us
Producer
Connor Hollman
Production Company
Executive Producer
Sheira Rees-davies
Executive Producer
Lucy Gossage
Production Manager
Gemma Priggen
1st AD
James Sharpe

Camera

Director of Photography
Justin Brown

Lighting/Grip

Gaffer
Ian Barwick

Art

Art Director
Mikey Hollywood

Wardrobe

Wardrobe
Bartsk
Make-up
Holly Miller

Editorial

Editor
Dan Sherwin
Editing company
Final Cut

Grading

Colourist
Richard Fearon
Colour grade company
MPC

VFX

VFX
Dan Sanders
Post production company
MPC
Post Producer
Dafydd Upsdell

Agent

Director's Representation

Commission

Commissioner
Saul Levitz
Commissioner
Phil Lee

Other credits

Label

Columbia Records

Label

XL Recordings

Lassamie Prasimay - 26th Mar 2018

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