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Niall Horan 'On The Loose' by Jake Jelicich

Promonews - 21st Mar 2018

Jake Jelicich's stylish video for Niall Horan has the feel of an old-school road movie, with Horan accompanied in his '70s Porsche Carerra by a free-spirited female companion. 

Jelicich has just joined Partizan in the UK and US for music video representation, and in his first project at his new home he develops a mesmerising visual language of warped, slowed or overlapping shots to emphasise the emotional pull of the lyrics of On the Loose.

JAKE JELICICH:

"For this track, Niall and his team were after a playful abstract narrative that had a sense of progression and chase. The lyrics do a great job of telling the story, so I thought I'd pair them with a classic look, sunburnt locations with a huge sense of nostalgia.

"From the outset, I wanted to create a fast-paced stylistic visual, though I wanted this to also have a sense of mystery. I'm really interested in the frailty of memory and although I needed to stay within pop boundaries on this one, I thought it would be nice to add an abstract layer.

"I like that the viewer can't be sure if Niall and his muse are ever actually together, if these are memories or playing out in a linear fashion. The best metaphor for me is at the end, when Niall finally decides to trust our muse and let her close, she once again tricks him and disappears into sparks, a classic magician's trick.

"It was a pleasure working with Niall and his team, and my great new family at Partizan."
 

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Promonews - 21st Mar 2018

Tags

  • Director's notes
  • Narrative
  • Performance
  • Pop

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Credits

Production/Creative

Director
Producer
Jason Baum
Production Company
Executive Producer
Whitney Jackson
Production Manager
Rachel Ottenstein
1st AD
Rudy Van Zyl

Camera

Director of Photography
Nick Bupp
Focus Puller
Leonard Walsh
2nd AC
Jonathan Dec

Lighting/Grip

Gaffer
Matthew Kubas

Wardrobe

Hair
Sienree Du
Make-up
Georgina Hamed
Wardrobe
Ellie Stidolph

Grading

Colourist
Kristopher Smale
Colour grade company
MPC

Agent

Director's Rep (UK)

Commission

Commissioner
Targa Sahyoun
Label
Capitol Records

Misc

Director's Rep (US)
Laura Jones @ Partizan

Promonews - 21st Mar 2018

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