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David Knight - 13th Mar 2018

Craig Moore collaborates for a sixth time with Sigala for Lullaby - a dead cert to be a 2018 summer anthem – featuring ​Paloma Faith. Shot in Cape Town, Moore's striking, colourful video has Paloma singing a sweet lullaby that has the contrary effect to the norm: characters don't fall asleep, but wake up to find themselves in a series of stunning landscapes.

With simple styling to emphasise the scale and beauty of the locations, each performer goes through a journey as they digest their surroundings, begin to move gracefully within it, and gradually take on an increasingly celebratory mood.

CRAIG MOORE:

“We really had a blank canvas with this, and like past Sigala videos, we wanted to include dance​​. However, this was slightly different as we were conveying themes of escapism as the characters drifted off into faraway lands​, waking up on a simple bed in the middle of nowhere​.

"For this reason, I wanted to cast dancers that had a certain flow to their style - less aggressive and commercial feeling, but more ​dreamy, ​graceful and expressive. ​​Ballet was a big inspiration and ​seemed like a great contrast to our empty landscapes.

"We gave the dancers the scope to wake up and explore the space, gradually progressing into routines that showcased this sense of freedom and escape."

Credits

DirectorCraig Moore
ProducerToby Walsham
Production CompanyFAMILIA
Production ManagerHannah Bilverstone
1st ADChris Kelly
Director of PhotographyTony Miller
GafferLee Brinkley
Art DirectorKat Hawker
WardrobeNico Nigrini
Make-upInga Hewett
EditorChris Roebuck
Editing companyTenThree
ColouristJoseph Bicknell
Grading companyCHEAT
Director of PhotographyFabian Vettiger
Service CompanyRobot
CommissionerDan Millar
LabelSony Music
Service ProducerLiam Johnson
Art DirectorBianca Prinsloo
Stylist (Artist)Karl Willett
Other creditsArtist MU: Lindsay Cruickshank Cast: Paige Drury-lawrence, Gabrielle Botha, Jean-mark Suntah, Thami Njoko, Sune-lee Esch

David Knight - 13th Mar 2018

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