Welcome to the new version of Promonews. Your feedback will help us to improve it.

David Knight - 13th Mar 2018

Craig Moore collaborates for a sixth time with Sigala for Lullaby - a dead cert to be a 2018 summer anthem – featuring ​Paloma Faith. Shot in Cape Town, Moore's striking, colourful video has Paloma singing a sweet lullaby that has the contrary effect to the norm: characters don't fall asleep, but wake up to find themselves in a series of stunning landscapes.

With simple styling to emphasise the scale and beauty of the locations, each performer goes through a journey as they digest their surroundings, begin to move gracefully within it, and gradually take on an increasingly celebratory mood.


“We really had a blank canvas with this, and like past Sigala videos, we wanted to include dance​​. However, this was slightly different as we were conveying themes of escapism as the characters drifted off into faraway lands​, waking up on a simple bed in the middle of nowhere​.

"For this reason, I wanted to cast dancers that had a certain flow to their style - less aggressive and commercial feeling, but more ​dreamy, ​graceful and expressive. ​​Ballet was a big inspiration and ​seemed like a great contrast to our empty landscapes.

"We gave the dancers the scope to wake up and explore the space, gradually progressing into routines that showcased this sense of freedom and escape."


DirectorCraig Moore
ProducerToby Walsham
Production CompanyFAMILIA
Production ManagerHannah Bilverstone
1st ADChris Kelly
Director of PhotographyTony Miller
GafferLee Brinkley
Art DirectorKat Hawker
WardrobeNico Nigrini
Make-upInga Hewett
EditorChris Roebuck
Editing companyTenThree
ColouristJoseph Bicknell
Grading companyCHEAT
Director of PhotographyFabian Vettiger
Service CompanyRobot
CommissionerDan Millar
LabelSony Music
Service ProducerLiam Johnson
Art DirectorBianca Prinsloo
Stylist (Artist)Karl Willett
Other creditsArtist MU: Lindsay Cruickshank Cast: Paige Drury-lawrence, Gabrielle Botha, Jean-mark Suntah, Thami Njoko, Sune-lee Esch

David Knight - 13th Mar 2018

Related Content


The Vamps 'All Night' by Craig Moore

The Vamps are back with their single All Night, featuring Matoma, paired with a highly engaging POV video from director Craig Moore. The guys clearly know how to have a …

Cat Velez - 18th Nov 2016


Fuse ODG 'Only' by Craig Moore

Fuse ODG's video for his new single Only, directed by Craig Moore, had him go out to Johannesburg to capture some colourful African vibes in the heart of the …

Cat Velez - 16th July 2015


Sigala ft Imani 'Say You Do' by Craig Moore

Following his hugely successful, feelgood videos for Easy Love and Sweet Lovin', Craig Moore's latest video for Sigala is also designed to banish the late winter blues, as singer Imani …

David Knight - 1st Mar 2016

Latest News


Locky signs to Kode Media

Irish director Locky - aka Lochlainn McKenna - has joined the roster at Kode Media in London for representation for music videos.The director of music videos for Daithí, 1000 Beasts, …

Promo News - 2 days ago


Huse Monfaradi joins Kode Media

Huse Monfaradi has joined the directors' roster at Kode Media for representation on music videos and commercials in the UK.Having started his career at MTV in the mid 90’s working …

Promo News - 12 days ago


Harvey Pearson signs to My Accomplice

Director and photographer Harvey Pearson has joined the directors' roster at My Accomplice, for music videos, commercials and other content.The announcment of his arrival at the …

Promo News - 1 month ago