David Knight - 26th Sept 2017

Artists are directing their own videos with increasing regularity, with mixed results. But when Charlotte Gainsbourg, both serious actress and pop singer, decides to do this, there's a sense that the outcome might be something special. And so it proves.

Creative-directed by Nathalie Canguilhem - who has now joined Forever for UK representation – the La Pac-produced video for Deadly Valentine is the story of a love affair across the generations, told in a dreamstate where reality, fantasy and dance intersect. It starts in childhood, continues through adolescence to adulthood and on into old age.

With the couple always in white, the generations start to cross over, and the couple's bond just gets stronger. What's interesting that the uplifting nature of the video is counterpointed by the song which not so much romantic as dramatic. It's also brilliant. 

Featuring Dev Hynes (aka Blood Orange) and Gainsbourg's daughters, this is unquestionably a great debut. Charlotte Gainsbourg can also direct.

PRO Credits

Credits

DirectorCharlotte Gainsbourg
Creative DirectorNathalie Canguilhem
ProducerMarieta Blaskova
ProducerGaetan Rousseau
Production ServicesParadoxal Inc
Executive ProducerJerome Denis
Director of PhotographyFrank Mobilio
LabelBecause Music
Other credits

David Knight - 26th Sept 2017

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