Slowdive 'Sugar For The Pill’ by in/out
Luke Bather - 18th Apr 2017
After a mere 22 year break, seminal shoegazers Slowdive have returned with a new video directed by Riff Raff's Nursery of Evil duo in/out.
Taking inspiration from Slowdive's new album artwork (which is itself a still from a 1957 avant-garde film called Heaven & Earth Magic) the video is an exploration of geometric shapes, pictures within pictures and positives within negatives. Light circles objects and faces, warping abstract patterns in and out of existence with every frame.
Contrasting colours create a deeply satisfying palette for a serene and dreamlike visual which complements perfectly the band's dream-pop sound.
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Luke Bather - 18th Apr 2017
Credits
Production/Creative
- Director
- In/Out
- Producer
- Julia Frost
- Production Company
- RF
- Executive Producer
- Natalie Arnett
Camera
- Director of Photography
- Ben Todd
Lighting/Grip
- Gaffer
- John Burke
Art
- Art Director
- Xander Mitchell
Grading
- Colourist
- Toby Tomkins
- Colour grade company
- C
Commission
- Commissioner
- Tom Davies
- Label
- Secretly Canadian
Luke Bather - 18th Apr 2017