Kwabs 'Fight For Love' by Alex Southam
Alex Southam has delivered this stylish little number for Kwabs' new song Fight For Love. With projections designed by Alex himself, the video focuses …
Snakehips ft. Zayn 'Cruel' by Alex Southam
Inspired by the heavily-neon, urban aesthetic of Blade Runner, Alex Southam has created a world of city nightscapes for Snakehips's track Cruel, featuring a performance by ex-One Direction singer Zayn. With fluorescent lighting throughout, we discover a new world that is still in keeping with Snakehip’s previous nighttime promo visuals.
Capturing Zayn’s characteristically cool performance, the video boasts some warped, distorted post-production trickery and wicked, winding camera movement. Stylish and bold, it focuses on a central tracking move whereby the camera seamlessly tracks forward passing through CCTV camera to apartment to alleyway - cop car to nightclub.
Alex enlisted VFX juggernauts Coffee & TV and created the 2D/3D animations himself with Lev Bravo. Expertly shot by Rob Witt, the resulting video sure is a colourful, visually engaging and energetic pop promo with a modern feel.
Credits
| Director | Alex Southam |
| Producer | Rachel Rumbold |
| Production Company | London Alley |
| Executive Producer | Jess Bell |
| Director of Photography | Rob Witt |
| Art Director | Zach Apo-tsang |
| Editor | Chris Roebuck |
| Editing company | Cut+Run |
| Colourist | Dan Moran |
| Grading company | Coffee & TV |
| Line Producer | Ryan Huffman |
| Post production company | Coffee & TV |
| Service Company | Anthem Films |
| Post Producer | Chris Chard |
| VFX | Ollie Ramsay |
| Director's Representation | OB Management |
| Commissioner | Dan Millar |
| Commissioner | Lisa Foo |
| Label | Sony Music |
| Choreography | Aaron Sillis |
| Other credits | Assistant Choreographer: Pat Boguslawski Assistant Art Director: Laurie Walters 2D/3D Animation: Lev Bravo & Alex Southam Additional Footage Director: Libby Burke Wilde Additional Footage Producer: Jamie Cox Additional Footage DOP: James Rhodes |
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